The Build-a-Bear Star Wars: The Last Jedi Line Features Eight Characters
Michael Hemsworth — October 31, 2017 — Life-Stages
References: buildabear & comicbook
The release of the latest Star Wars film will take place this December, so the new Build-a-Bear Star Wars: The Last Jedi Line is here to offer young fans a way to express their fandom. The new toys from the brand are hitting store shelves this holiday season and will offer young consumers a way to get their hands on their favorite new characters.
The new collection of plush toys includes Porg, Chewbacca and Captain Phasma, amongst others, while there are also a series of new clothing options for makers to dress their bears in. This includes costumes that turn the plush toys into iconic characters such as Rey, a Stormtrooper and much more.
The Build-a-Bear Star Wars: The Last Jedi Line is set to be available at locations in the US, Canada and the UK.
The new collection of plush toys includes Porg, Chewbacca and Captain Phasma, amongst others, while there are also a series of new clothing options for makers to dress their bears in. This includes costumes that turn the plush toys into iconic characters such as Rey, a Stormtrooper and much more.
The Build-a-Bear Star Wars: The Last Jedi Line is set to be available at locations in the US, Canada and the UK.
Trend Themes
1. Build-a-bear Star Wars: the Last Jedi Line - Creating themed plush toys based on popular movie franchises offers a way for toy companies to cater to the fandom of young consumers.
2. Custom Sci-fi Plush Toys - The rise of customizable plush toys allows consumers to create unique and personalized products.
3. Iconic Character Costumes - Introducing clothing options that turn plush toys into famous characters provides an opportunity for toy companies to tap into the collectible market.
Industry Implications
1. Toy Manufacturing - The release of customizable plush toys based on popular movie franchises presents an innovative opportunity for toy manufacturers to reach a wider market.
2. Film Merchandise - Collaborations between movie franchises and toy companies provide an avenue for film studios to further capitalize on their intellectual properties.
3. Collectible Market - Introducing limited edition plush toys with iconic character costumes creates a new line of collectible products for enthusiasts to embrace.
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