This Mosquito-Repelling Beer Packaging Keeps Pests Away When Burned
Alyson Wyers — February 13, 2015 — Marketing
This award-winning beer packaging also acts as a bug repellent. Designed by agency GPY & R Brisbane, the SP Lager Mozzie Box is printed with mosquito-repelling ink. When broken down pieces are thrown on top of a fire, it will help to keep insects away and in the process help prevent Malaria.
Based in Papua New Guinea, the brewery offers beer-drinkers the chance to enjoy their product responsibly without having to worry about getting mosquito bites if they are indulging outdoors. In addition to being printed with bug repellent properties, the Mozzie Box is also treated with eucalyptus, which acts like a mosquito coil when burned.
Similar branding in North America would also be a draw during camping trips and bonfires.
Based in Papua New Guinea, the brewery offers beer-drinkers the chance to enjoy their product responsibly without having to worry about getting mosquito bites if they are indulging outdoors. In addition to being printed with bug repellent properties, the Mozzie Box is also treated with eucalyptus, which acts like a mosquito coil when burned.
Similar branding in North America would also be a draw during camping trips and bonfires.
Trend Themes
1. Mosquito-repelling Packaging - Incorporating bug repellent properties into product packaging can offer a convenient and effective solution to keep insects away.
2. Dual-function Packaging - Creating packaging that serves multiple functions, such as being print with bug repellent ink and treated with eucalyptus, offers added value to consumers.
3. Outdoor Experience Enhancement - Branding products as bug repellents can enhance the outdoor experience for consumers, particularly during activities like camping trips and bonfires.
Industry Implications
1. Beverage Packaging - Incorporating bug repellent properties into beverage packaging can provide a unique selling point and cater to outdoor events.
2. Personal Care Products - Personal care products can explore incorporating bug repellent properties into their packaging to offer more value to consumers during outdoor activities.
3. Outdoor Recreation - Brands in the outdoor recreation industry can leverage bug repellent products to enhance the overall outdoor experience for consumers.
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