The Budwieser 2012 Super Bowl Commercial is a Surprise for the Ages
Harris Jay Rosenberg Alterman — February 4, 2012 — Marketing
The Budweiser 2012 Super Bowl commercial is inspiring to watch, because the participants in the campaign turn a recreation league hockey game into an NHL experience.
Budweiser told the players they were filming a documentary about recreational league hockey, but in truth they were about to give them the biggest surprise of their lives. Just after the game had started, hundreds of face-painted fans with foam fingers poured into the stadium and began cheering their brains out. The surprise also included announcers, a jumbo-tron, and exploding confetti at the end of the game. The players were so happy that even the losing team described the experience as "unbelievable." This advertisement is planned to air during the 2012 Super Bowl and will give anyone who sees it a dose of inspiration.
The Budweiser 2012 Super Bowl advertisement is sure to bring warmth to your heart and make you wish every hockey game was sponsored by Bud.
Budweiser told the players they were filming a documentary about recreational league hockey, but in truth they were about to give them the biggest surprise of their lives. Just after the game had started, hundreds of face-painted fans with foam fingers poured into the stadium and began cheering their brains out. The surprise also included announcers, a jumbo-tron, and exploding confetti at the end of the game. The players were so happy that even the losing team described the experience as "unbelievable." This advertisement is planned to air during the 2012 Super Bowl and will give anyone who sees it a dose of inspiration.
The Budweiser 2012 Super Bowl advertisement is sure to bring warmth to your heart and make you wish every hockey game was sponsored by Bud.
Trend Themes
1. Surprise Marketing Campaigns - The success of Budweiser's surprise marketing campaign during the Super Bowl shows that consumers are receptive to unexpected and unconventional advertising methods.
2. Experiential Advertising - The immersive and interactive experience created by Budweiser's flash mob advertisement highlights the value of experiential advertising in capturing consumer attention.
3. Emotional Branding - The sentimental and heartwarming nature of Budweiser's surprise marketing campaign demonstrates the power of emotional branding in creating a lasting connection with consumers.
Industry Implications
1. Beverage Industry - The success of Budweiser's surprise marketing campaign during the Super Bowl highlights the potential for innovation and differentiation in the beverage industry.
2. Sports Industry - The use of a flash mob to create an unforgettable experience for recreational hockey players and fans suggests opportunities for disruptive innovation in the sports industry, particularly in fan engagement and event marketing.
3. Advertising Industry - Budweiser's surprise marketing campaign during the Super Bowl sets a new standard for creativity and innovation in advertising, challenging the industry to explore new and unconventional ways of engaging consumers.
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