Pillsbury is Offering Buddy the Elf Cookies This Holiday Season
Katherine Pendrill — October 19, 2018 — Pop Culture
Holiday movies and baking go hand-in-hand which is why Pillsbury's new Buddy the Elf cookies are the ultimate Christmas indulgence.
This holiday season, consumers can get their hands on ready-to-bake Buddy the Elf sugar cookies. Like the brand's other holiday offerings, the cookies consist of sugar cookie dough embellished with a colorful design in the middle. This time, the design in the center is Buddy the Elf's iconic green hat. To cook the movie-themed cookies, consumers simply pop the dough in the oven and bake until just crisp.
If you're planning a viewing of 'Elf' this holiday season, head over to the refrigerated section of your local Target, Walmart, Kroger, Meijer, Albertson/Safeway, or Ahold/Delhaize, and pick up a pack of the new Buddy the Elf cookies.
Image Credit: Pillsbury
This holiday season, consumers can get their hands on ready-to-bake Buddy the Elf sugar cookies. Like the brand's other holiday offerings, the cookies consist of sugar cookie dough embellished with a colorful design in the middle. This time, the design in the center is Buddy the Elf's iconic green hat. To cook the movie-themed cookies, consumers simply pop the dough in the oven and bake until just crisp.
If you're planning a viewing of 'Elf' this holiday season, head over to the refrigerated section of your local Target, Walmart, Kroger, Meijer, Albertson/Safeway, or Ahold/Delhaize, and pick up a pack of the new Buddy the Elf cookies.
Image Credit: Pillsbury
Trend Themes
1. Movie-themed Food Products - Opportunity to capitalize on the popularity of movies by creating food products inspired by iconic characters.
2. Ready-to-bake Products - Convenience-driven innovation to develop pre-made doughs with unique designs for easy baking at home.
3. Collaborations with Popular Brands - Partnerships between food brands and popular movies to create limited-edition products that appeal to fans of both.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can introduce movie-themed products to offer unique and enjoyable experiences for customers.
2. Film and Entertainment - Movie studios and entertainment companies can collaborate with food brands to create merchandise that enhances the movie-watching experience.
3. Retail - Retailers can stock and promote movie-themed food products to attract customers looking for unique and festive treats during the holiday season.
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