Bud Light Lemon Tea is Brewed with Zesty Lemon Peels
Michael Hemsworth — April 28, 2019 — Lifestyle
References: anheuser-busch & foodbev
The Bud Light Lemon Tea is the latest creation from Anheuser-Busch in its flavored beer product lineup that builds on the success of citrus infusions with an additional burst of flavor. Brewed with zesty lemon peels, the beer is aged with black tea leaves that give it a distinct flavor that is unlike what we've seen in the past from the classic American libation brand. The libation is arriving just in time for the summer and is likely to be a favored refreshment amongst Millennial consumers looking for an alternative to traditional beer.
VP of Marketing for Bud Light Andy Goeler spoke about the new product explaining that, "As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process. Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”
VP of Marketing for Bud Light Andy Goeler spoke about the new product explaining that, "As the number one selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding. We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process. Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family.”
Trend Themes
1. Flavored Beer Infusions - The success of Bud Light Lemon Tea demonstrates the demand for innovative flavored beer options with unique taste profiles.
2. Alternative Refreshments - Millennial consumers are seeking alternative options to traditional beer, making refreshing citrus tea beers like Bud Light Lemon Tea a popular choice.
3. Real Ingredient Brews - Using real lemon peels and tea leaves in the brewing process, like in Bud Light Lemon Tea, offers a unique flavor and appeals to consumers looking for authentic and natural ingredients.
Industry Implications
1. Beer Brewing - The beer brewing industry can explore the potential of flavored beer infusions and create new, unique products to meet consumer demand.
2. Beverage Manufacturing - Beverage manufacturers can capitalize on the popularity of alternative refreshments by developing and marketing citrus tea beer options for the market.
3. Alcoholic Beverage Retail - Alcoholic beverage retailers can stock and promote innovative products like Bud Light Lemon Tea to cater to the preferences of Millennial consumers.
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