Bubly's New Flavors are Perfect for Summer
Ellen Smith — January 18, 2019 — Lifestyle
References: bubly & elitedaily
Bubly's new flavors were inspired by the tastes typically synonymous with the summer season, offering an elevated experience that's sure to leave one satisfied.
Bubly is a sparkling water brand that's targeted to Millennials through the use of vivid advertising and a friendly social media presence. Now, the company has announced four new flavors that have been added to its already expansive inventory. Drinkers can now enjoy blackberry, raspberry, peach and cranberry flavored beverages, making for a delicious and refreshing treat.
What's more is that the sparkling water company partnered with Michael Buble to promote the brand, even creating a 15-second ad spot which will be aired at the upcoming Super Bowl.
Image Credit: Pepsi Co
Bubly is a sparkling water brand that's targeted to Millennials through the use of vivid advertising and a friendly social media presence. Now, the company has announced four new flavors that have been added to its already expansive inventory. Drinkers can now enjoy blackberry, raspberry, peach and cranberry flavored beverages, making for a delicious and refreshing treat.
What's more is that the sparkling water company partnered with Michael Buble to promote the brand, even creating a 15-second ad spot which will be aired at the upcoming Super Bowl.
Image Credit: Pepsi Co
Trend Themes
1. Summer-inspired Flavors - There is potential for other beverage brands to explore seasonal-inspired flavors for their products to add variety and refreshment to their line-up.
2. Celebrity Collaborations - Collaborating with a celebrity ambassador can add an extra marketing push to a brand and gain new exposure to their target audience.
3. Millennial Marketing - Using social media and relatable advertising can establish a connection with younger generations, who are more likely to try new products that align with their values and interests.
Industry Implications
1. Beverage Industry - Other beverage companies can learn from Bubly's success in creating unique and appealing flavors to attract customers and stay competitive in the market.
2. Celebrity Endorsements Industry - Brands can explore collaborations with popular influencers or celebrities to tap into their fanbase and expand their reach.
3. Social Media Marketing Industry - Marketing agencies can help brands develop targeted campaigns using platforms like Instagram and Twitter to appeal to younger consumers and build long-term brand loyalty.
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