Bubly Sparkling Water Has Partnered with Michael Bublé
Michael Hemsworth — December 1, 2021 — Marketing
Bubly Sparkling Water has unveiled a new refreshment in collaboration with crooner Michael Bublé that will provide consumers with a way to celebrate the singer's holiday album anniversary and more. The new product from the brand is the merry berry bublé, which is being launched alongside a temporary name change that will change from Bubly to Bublé. This follows on the multi-year partnership that the sparkling water brand has with the singer that has seen him partaking in faux graffiti to change the name Bubly to Bublé.
Bublé commented on the new Bubly Sparkling Water product saying, "After two years of working to show the world that bubly should actually be spelled bublé, I can finally put the markers down! I am incredibly excited that bubly is granting me my holiday wish and putting my name on their first-ever holiday release, merry berry bublé. I don’t want to say ‘I told you so,’ but c’mon –merry berry bublé has a nice ring to it, don’t you think?”
Bublé commented on the new Bubly Sparkling Water product saying, "After two years of working to show the world that bubly should actually be spelled bublé, I can finally put the markers down! I am incredibly excited that bubly is granting me my holiday wish and putting my name on their first-ever holiday release, merry berry bublé. I don’t want to say ‘I told you so,’ but c’mon –merry berry bublé has a nice ring to it, don’t you think?”
Trend Themes
1. Celebrity Collaborations - Brands partnering with popular celebrities like Michael Bublé to create unique and limited edition products can attract fans and generate buzz.
2. Personalized Marketing - Using a well-known personality to create personalized marketing campaigns, such as changing a product's name, can create a sense of excitement and emotional connection for consumers.
3. Holiday-themed Products - Creating limited edition products with a holiday theme can increase sales and attract consumers looking for festive options during the holiday season.
Industry Implications
1. Beverage Industry - Collaboration and personalized marketing strategies can help companies in the beverage industry differentiate themselves in a crowded market and attract new customers.
2. Celebrity Branding Industry - The trend of celebrities collaborating with brands to create unique products presents opportunities for companies specializing in celebrity branding and endorsements.
3. Holiday Retail Industry - The popularity of limited edition holiday-themed products can benefit retailers by increasing foot traffic and generating excitement among consumers during the holiday season.
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