Bubbies Mochi Ice Cream is Launching New Flavors and Packaging
Michael Hemsworth — March 18, 2025 — Lifestyle
References: bubbiesicecream & refrigeratedfrozenfood
The Bubbies Mochi ice cream range is debuting a series of new flavors alongside new packaging in a bid to help give the brand a mini refresh just in time for springtime.
The brand is debuting two new flavors including Dragon Fruit Lemonade and Raspberry Cheesecake, which both come in at 100-calories or less to give them a permissible profile amongst consumers looking for a low-calorie treat. The products are Certified Gluten-Free and non-GMO, which also being Certified Kosher Dairy with no rBST in the mix. The product is also packaged in certified home-compostable inner trays thanks to a partnership with Earthcycle.
Vice President of Marketing Katie Cline commented on the Bubbies Mochi ice cream range updates saying, "After years of partnering with sustainable focused organizations to help clean up over 35,000 pounds of ocean bound plastic, we started to look internally for ways we could reduce or eliminate plastic from our packaging. With this simple switch from plastic to paper pulp trays we’re eliminating hundreds of tons of plastic from entering the waste stream. We couldn’t be prouder to continue our mission of keeping paradise clean.”
The brand is debuting two new flavors including Dragon Fruit Lemonade and Raspberry Cheesecake, which both come in at 100-calories or less to give them a permissible profile amongst consumers looking for a low-calorie treat. The products are Certified Gluten-Free and non-GMO, which also being Certified Kosher Dairy with no rBST in the mix. The product is also packaged in certified home-compostable inner trays thanks to a partnership with Earthcycle.
Vice President of Marketing Katie Cline commented on the Bubbies Mochi ice cream range updates saying, "After years of partnering with sustainable focused organizations to help clean up over 35,000 pounds of ocean bound plastic, we started to look internally for ways we could reduce or eliminate plastic from our packaging. With this simple switch from plastic to paper pulp trays we’re eliminating hundreds of tons of plastic from entering the waste stream. We couldn’t be prouder to continue our mission of keeping paradise clean.”
Trend Themes
1. Sustainable Packaging Revolution - Innovative home-compostable packaging alternatives are transforming the way frozen desserts are presented, reducing plastic waste significantly.
2. Low-calorie Indulgence - Emerging frozen dessert products are focusing on delivering indulgence with fewer calories, appealing to health-conscious consumers.
3. Exotic Flavor Exploration - The infusion of unique flavors like Dragon Fruit Lemonade in mochi ice cream is captivating adventurous consumers seeking new taste experiences.
Industry Implications
1. Frozen Desserts Industry - The evolving landscape features a surge in health-oriented and sustainable frozen treat options, aiming to satisfy modern consumer preferences.
2. Sustainable Packaging Industry - The shift towards compostable materials is reshaping how food packaging addresses environmental concerns and waste reduction.
3. Health-conscious Snacks Industry - Innovation in low-calorie, flavor-rich snack products is meeting the increasing demand for healthier yet satisfying eating experiences.
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