'A Brush with Design' Modernizes the Age-Old Shaving Brush
Ellen Smith — May 15, 2017 — Art & Design
References: supergoodthing
A Brush With Design is a collaboration between indie shaving brand Harry's and product design brand 'Good Thing' on a collection of carefully curated shaving brushes. The designs add a contemporary twist to the classic product. 13 hand-selected brushes make up the collection, which is to be displayed at this year's NYCxDESIGN.
This line reflects the aesthetics of both brands, including Good Thing's model of "attractive tools for everyday life" and Harry's value of "quality craftsmanship, simple design, modern convenience."
Some of the brushes exhibit practicality and functionality, while other designs remain more sculptural, allowing for viewers to perceive the age-old product as simultaneously classic, and contemporary.
A Brush With Design combines art with the simplicity of routine, attracting viewers who value quality, craftsmanship and simplicity in their everyday tools.
This line reflects the aesthetics of both brands, including Good Thing's model of "attractive tools for everyday life" and Harry's value of "quality craftsmanship, simple design, modern convenience."
Some of the brushes exhibit practicality and functionality, while other designs remain more sculptural, allowing for viewers to perceive the age-old product as simultaneously classic, and contemporary.
A Brush With Design combines art with the simplicity of routine, attracting viewers who value quality, craftsmanship and simplicity in their everyday tools.
Trend Themes
1. Contemporary Shaving Accessories - There is a growing trend of modernizing traditional shaving brushes to add a contemporary twist.
2. Collaborative Design Partnerships - More brands are collaborating with product design companies to create unique collections of curated shaving brushes.
3. Blurring Classic and Modern Styles - The trend of incorporating sculptural elements into traditional shaving brushes is gaining popularity.
Industry Implications
1. Grooming and Shaving - The grooming and shaving industry can explore the opportunity of offering modernized shaving brushes to cater to contemporary consumers.
2. Product Design - There is a disruptive innovation opportunity for product design companies to collaborate with grooming brands and create unique shaving brush collections.
3. Art and Design - The art and design industry can explore the opportunity of creating sculptural shaving brushes that blur the lines between classic and modern styles.
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