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Transformative Makeup Brushes

Clean the Sky - Positive Eco Trends & Breakthroughs

It Cosmetics' Four-in-One Brush Design Boasts a Moving Brush Base

— May 9, 2018 — Fashion
The Heavenly Luxe Superhero 4-in-1 Eye-Transforming Super Shadow & Liner Brush design from It Cosmetics has an innovative design that has the potential to simplify the number of applicators one requires. Ordinarily, a collection of makeup brushes is needed for applying specific products like blush, eyeshadow and eyeliner, but this transformative brush boasts an adaptable design. As well as boasting a dual-ended design, the ergonomic brush handle includes an adjustable component that can be clicked into place to take the brush from an all-over shadow brush to one for creasing and smudging.

The bristles of the It Cosmetics makeup brush are made with award-winning, cruelty-free Heavenly Luxe hair to provide a flawless application that appears to be airbrushed.

From lip gloss tubes with built-in LED lights to adjustable mascara wands and pizza cutter-inspired eyeliner applicators, brands are developing inventive tools to help consumers easily apply products with a high level of precision.
Trend Themes
1. Transformative Makeup Brushes - The innovative design of It Cosmetics' brush simplifies the number of applicators required.
2. Dual-ended Brushes - The dual-ended design of It Cosmetics' brush allows for easy transition between different makeup application techniques.
3. Adaptable Makeup Tools - Brands are developing inventive tools to help consumers easily apply products with a high level of precision.
Industry Implications
1. Cosmetics Industry - The cosmetic industry has the opportunity to innovate and create more transformaive makeup brushes with adaptable features.
2. Beauty Tools Industry - The beauty tools industry can capitalize on the trend by creating dual-ended brushes that allow for versatile and precise application.
3. Product Design Industry - The product design industry can explore new materials and technologies to create adaptable and transformative makeup tools.
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