The Brush Buddies PEZ Poppin' Toothbrushes Mimic PEZ Dispensers
Laura McQuarrie — May 1, 2018 — Life-Stages
References: brushbuddies & prnewswire
PEZ and Brush Buddies collaborated on the Brush Buddies PEZ Poppin' toothbrush collection for kids, which takes inspiration from the mechanics of an iconic PEZ dispenser.
Although the toothbrushes themselves do not dispense candy, they are jam-packed with features to bring entertainment to the mundane task of brushing one's teeth. In the same way that PEZ dispensers are topped with the head of a playful character from pop culture, these toothbrush designs boast sanitary caps in the shape of Peppa Pig, PEZ Emoji characters and more.
When it is fully closed, the toothbrush truly does mimic a classic PEZ dispenser, but it has a retractable brush head with soft bristles that can be extended for use. These fun and engaging toothbrushes were developed to encourage kids to brush their teeth for the recommended time for optimal oral health.
Although the toothbrushes themselves do not dispense candy, they are jam-packed with features to bring entertainment to the mundane task of brushing one's teeth. In the same way that PEZ dispensers are topped with the head of a playful character from pop culture, these toothbrush designs boast sanitary caps in the shape of Peppa Pig, PEZ Emoji characters and more.
When it is fully closed, the toothbrush truly does mimic a classic PEZ dispenser, but it has a retractable brush head with soft bristles that can be extended for use. These fun and engaging toothbrushes were developed to encourage kids to brush their teeth for the recommended time for optimal oral health.
Trend Themes
1. Entertaining Toothbrushes - Creating toothbrushes with features that bring entertainment to routine tasks could entice children to brush their teeth for longer periods of time.
2. Sanitary Caps - Designing toothbrushes that have caps in different shapes could provide a unique selling point for parents and children.
3. Imitative Industry Collaborations - Collaborating with popular consumer products, such as PEZ dispensers, could help companies put a new twist on existing products in any industry.
Industry Implications
1. Oral Care - Companies in the oral care industry can explore creating toothbrushes with unique designs to make brushing teeth more appealing and effective for children.
2. Toys and Games - The toy and game industry can collaborate with the oral care industry to create products that encourage healthy habits in children in fun and innovative ways.
3. Food and Beverage - Food and beverage companies that have iconic products could collaborate with other industries to expand their brand and create products with unique features.
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