This Browser Extension Makes Browsing Data Unusable for Advertisers
Alyson Wyers — February 12, 2016 — Tech
References: adnauseam.io & springwise
This browsing data obfuscation plugin works in conjunction with, but is essentially the exact opposite of, your ad blocker software. AdNauseam is a browser extension that clicks on every single ad, making the browsing data sites collect basically worthless. It is no secret that advertisers and search engines track online activity to better target consumers. This approach beats the online tracking game by opening everything and rendering any gathered insights futile.
In this way, AdNauseam uses technology back against itself to award Internet users more anonymity when searching the web. Cyber security and privacy concerns are becoming increasingly prevalent between the Internet of Things and the universal, unsanctioned and automatic nature of online advertising. In addition to downloading the plugin, the AdNauseam team encourages like-minded people to research the issue.
In this way, AdNauseam uses technology back against itself to award Internet users more anonymity when searching the web. Cyber security and privacy concerns are becoming increasingly prevalent between the Internet of Things and the universal, unsanctioned and automatic nature of online advertising. In addition to downloading the plugin, the AdNauseam team encourages like-minded people to research the issue.
Trend Themes
1. Data-obfuscating Plugins - The rise of data obfuscation plugins opens up opportunities for businesses that prioritize customer privacy.
2. Anti-tracking Tools - Anti-tracking tools like AdNauseam represent a disruptive innovation in the advertising industry, forcing companies to rethink their advertising strategies.
3. Anonymity-first Browsing - The trend towards anonymity-first browsing is creating new opportunities for companies to develop privacy-focused products and services.
Industry Implications
1. Cybersecurity - As privacy concerns continue to grow, cybersecurity companies can leverage data- obfuscating plugins to develop products that protect user identities and browsing data.
2. Advertising - The rise of anti-tracking tools like AdNauseam is a disruptive innovation in the advertising industry, forcing companies to modify their advertising strategies to prioritize consumer privacy.
3. Browsing - The trend towards anonymity-first browsing creates opportunities for companies to develop products and services that enable users to browse the web without revealing their identity or personal information.
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