OFF-WHITE and Browns Released a Collaborative Collection
References: brownsfashion & highsnobiety
Virgil Abloh's iconic streetwear label OFF-WHITE joined forces with Browns to drop an exclusive capsule collection for the Spring/Summer 2018 season. The collaborative project is comprised of 21 pieces in total, with offerings for both men and women. Abloh explains that the collection boasts a blend of street and chic aesthetics coming together through one expression. In addition to that concept, the range also has the vibes of OFF-WHITE embedded within it.
Some of the streetwear label's most iconic pieces are reimagined for this project in a series of new cuts and colors, as well as a special fastening. There are hand-drawn floral patterns adorning pajama sets, and militaristic hues adorning jackets and flap bags. Following the launch of the OFF-WHITE x Browns collection in stores, it will also be online beginning May 11th.
Some of the streetwear label's most iconic pieces are reimagined for this project in a series of new cuts and colors, as well as a special fastening. There are hand-drawn floral patterns adorning pajama sets, and militaristic hues adorning jackets and flap bags. Following the launch of the OFF-WHITE x Browns collection in stores, it will also be online beginning May 11th.
Trend Themes
1. Streetwear Collaboration - The OFF-WHITE x Browns collection exemplifies the trend of fashion brands collaborating to create unique streetwear collections.
2. Blend of Street and Chic Aesthetics - The collection showcases the trend of blending streetwear and high fashion aesthetics to create a unique style statement.
3. Reimagined Iconic Pieces - The collection reflects the trend of reimagining and updating iconic streetwear pieces with new cuts, colors, and fastenings.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaboration opportunities with streetwear brands to attract a broader consumer base and offer unique collections.
2. Streetwear - Streetwear brands can incorporate elements of high fashion to elevate their designs and appeal to a wider audience.
3. Fashion E-commerce - Online fashion retailers can leverage the popularity of exclusive streetwear collaborations to drive more traffic and sales to their platforms.
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