The Brownie Brittle x M&M'S Minis Treats are Sweet and Crispy
Michael Hemsworth — April 6, 2023 — Lifestyle
References: secondnaturebrandsus & snackandbakery
The Sheila G's Brownie Brittle x M&M'S Minis treats have been announced as a fresh collaboration for consumers to try out as a new take on a classic variety. The products come in three varieties including the Brownie Brittle M&M’S Minis, Brownie Brittle Blondie M&M’S Minis and the Brownie Brittle Gluten Free M&M’S Minis, which come in at 130-calories or less each per one-ounce serving. The products are being launched online and in-store where shoppers can pick up four-ounce bags for $3.99 each.
VP of Marketing Ashley Dawkins commented on the new Brownie Brittle Gluten Free M&M’S Minis saying, "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
VP of Marketing Ashley Dawkins commented on the new Brownie Brittle Gluten Free M&M’S Minis saying, "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”
Trend Themes
1. Collaboration Candy Treats - The collaboration between Brownie Brittle and M&M'S Minis presents an opportunity for more creative partnerships between dessert brands.
2. Gluten-free Options - The addition of gluten-free options in the Brownie Brittle x M&M'S Minis collaboration reflects an opportunity for food companies to cater to dietary restrictions and expand their consumer base.
3. Low-calorie Sweets - The 130-calorie or less per one-ounce serving feature of the Brownie Brittle x M&M'S Minis collaboration highlights an opportunity for healthier snack options to gain popularity in the candy industry.
Industry Implications
1. Candy - The Brownie Brittle x M&M'S Minis collaboration represents an opportunity for innovation and partnerships within the candy industry.
2. Desserts - The partnership between Brownie Brittle and M&M'S Minis highlights an opportunity for dessert companies to collaborate and introduce new, exciting products to the market.
3. Food Manufacturing - The popularity of the Brownie Brittle x M&M'S Minis collaboration illuminates an opportunity for food manufacturers to explore unique flavor collaborations and capitalize on consumer trends.
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