Papa John's Brookie Combines a Chocolate Chip Cookie with a Brownie
Katherine Pendrill — July 21, 2016 — Lifestyle
References: ir.papajohns & theimpulsivebuy
While Papa John's dessert menu has always featured a wide variety of choices, one of its most recent additions was a brownie-cookie hybrid called the 'Brookie.' Released back in December as part of a holiday promotion, the delicious treat gave consumers the chance to enjoy two popular desserts at the same time.
The Brookie consisted of an oven-baked chocolate chip cookie crust filled with a gooey chocolate brownie center. The dish was served in the shape of a pie and cut into triangular slices for easy serving. The inspiration for the dessert likely came from a combination of the chain's previous dessert offering, which includes a gigantic cookie and Double Chocolate Chip Brownies.
While it was only available for a limited-time, the Brookie demonstrates how fast food chains can make their desserts stand out by combining different dishes.
The Brookie consisted of an oven-baked chocolate chip cookie crust filled with a gooey chocolate brownie center. The dish was served in the shape of a pie and cut into triangular slices for easy serving. The inspiration for the dessert likely came from a combination of the chain's previous dessert offering, which includes a gigantic cookie and Double Chocolate Chip Brownies.
While it was only available for a limited-time, the Brookie demonstrates how fast food chains can make their desserts stand out by combining different dishes.
Trend Themes
1. Hybrid Desserts - Innovative dessert creations that combine two or more popular desserts in one dish present opportunities for creative menu additions and unique dining experiences for customers.
2. Non-traditional Presentation - Presenting familiar desserts in new and non-traditional ways, such as serving a dessert in the shape of a pie, offers disruptive opportunities to make food items visually interesting and more memorable.
3. Seasonal Dessert Promotions - Creating limited-time dessert promotions for seasonal holidays or events provides opportunities to keep menus fresh and exciting, generate buzz and attract new customers, while also encouraging repeat visits from regulars.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the Brookie trend by developing unique hybrid dessert recipes to stand out and attract customers away from competitors.
2. Casual Dining - Casual dining establishments can take inspiration from Papa John's and create non-traditional dessert presentations to elevate dining experiences for customers and differentiate from competitors.
3. Retail Bakeries - Retail bakeries can offer seasonal dessert promotions, such as special hybrid creations, to entice customers to make repeat purchases and build brand loyalty.
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