The BRO App is Designed for Straight Men Looking for Companionship
Katherine Pendrill — January 29, 2016 — Tech
References: itunes.apple & bustle
The BRO app is a unique platform specifically targeted at straight men who are interested in meeting other men for friendship, dates or a relationship. With so many dating apps already available, this app serves a niche market of men who are looking to explore their sexuality.
The BRO app was designed by Scott Kutler as a way to encourage fluid sexuality among straight men without the pressure to label their preferences. Unlike other dating platforms, the BRO app can be used for seeking any type of relationship, including friendship. More specifically, users are asked to choose from options that include Dates, JUST Friends, Chats, Long-Term Bromance or Whatever, Bro.' The app also includes a space for users to indicate personal details such as height, body type, ethnicity and even a user's 'bro type.'
The platform ultimately gives straight men a safe space to explore their sexuality.
The BRO app was designed by Scott Kutler as a way to encourage fluid sexuality among straight men without the pressure to label their preferences. Unlike other dating platforms, the BRO app can be used for seeking any type of relationship, including friendship. More specifically, users are asked to choose from options that include Dates, JUST Friends, Chats, Long-Term Bromance or Whatever, Bro.' The app also includes a space for users to indicate personal details such as height, body type, ethnicity and even a user's 'bro type.'
The platform ultimately gives straight men a safe space to explore their sexuality.
Trend Themes
1. Fluid Sexuality - The BRO app encourages straight men to explore their sexuality without the pressure to label their preferences.
2. Niche Dating Apps - The BRO app serves a niche market of straight men looking for companionship within the LGBTQ+ community.
3. Inclusive Relationship Options - The BRO app offers a range of relationship options, including friendship, dates, long-term bromance, and more, accommodating various needs and preferences.
Industry Implications
1. Dating and Relationships - The BRO app disrupts traditional dating apps by providing a unique platform for straight men to explore their sexuality and meet other men.
2. LGBTQ+ Community - The BRO app provides a safe space within the LGBTQ+ community for straight men looking for companionship or to explore their sexuality.
3. Social Networking - The BRO app transforms social networking for straight men by creating an inclusive community where they can connect and form meaningful relationships with other men.
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