The Bristol Syrup Company Features Minimally Designed Bottles
Mishal Omar — December 4, 2017 — Lifestyle
References: pencilstudio & thedieline
The Bristol Syrup Company enlisted the creative agency Pencil Studio Ltd. to design the branding for its flavorful collection of cocktail syrups.
The brand offers a series of syrups that it emphasizes are made in "small batch" quantities. Each syrup comes in a simple glass bottle and features a pale brown label that gives the brand the artisanal aesthetic it is hoping to convey. The company's products are made from "Bristol-based syrup experts and bartenders," and feature authentic flavors that bartenders would actually use. Flavors in the collection include Passionfruit, Raspberry, Cherry & Vanilla, Elderflower and more.
The Bristol Syrup Company's products are able to offer artisanal, small batch products while still having a contemporary visual appeal.
The brand offers a series of syrups that it emphasizes are made in "small batch" quantities. Each syrup comes in a simple glass bottle and features a pale brown label that gives the brand the artisanal aesthetic it is hoping to convey. The company's products are made from "Bristol-based syrup experts and bartenders," and feature authentic flavors that bartenders would actually use. Flavors in the collection include Passionfruit, Raspberry, Cherry & Vanilla, Elderflower and more.
The Bristol Syrup Company's products are able to offer artisanal, small batch products while still having a contemporary visual appeal.
Trend Themes
1. Minimally Designed Packaging - Opportunities for eco-friendly and sleek bottle designs that evoke an artisanal and handcrafted feel for beverage companies.
2. Small Batch Production - Opportunities for companies to emphasize the uniqueness and authenticity of their products by limiting production and using locally-sourced ingredients.
3. Authentic Flavors - Opportunities for companies to cater to the increasing demand for authenticity and transparency in food and beverage production by featuring recognizable and real flavors in their products.
Industry Implications
1. Beverage Manufacturing - Incorporating small-batch production and authentic flavors to offer unique and flavorful products to satisfy consumers' demand for quality beverages.
2. Packaging Design - Providing aesthetically pleasing and eco-friendly packaging designs that can effectively convey a brand's message and appeal to consumers.
3. Bartending - Utilizing small batch, locally sourced cocktail syrups to create unique and high-quality drinks that meet consumers' growing demand for authentic and personalized experiences.
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