GE's Brilliant Machines Campaign is a Clever Hoax
leewashington — November 24, 2012 — Marketing
References: brilliantmach.tumblr & youtube
Last week, robot sightings were reported across the USA, and it turns out that it was part of a marketing campaign called 'Briliant Machines.'
It has now been revealed that GE was behind the stunts, which were a teaser for their new Brilliant Machines campaign that launched a commercial premiered during the Thanksgiving NFL game.
The ad features machines from past and present, including KITT from Knight Rider and Robbie the Robot from Forbidden planet to introduce the concept of the 'Industrial Internet' that GE is delivering, an open global network that connects machines, people and data.
Those wishing to follow the campaign can do so on Twitter with the hashtag #brilliantmachines.
It has now been revealed that GE was behind the stunts, which were a teaser for their new Brilliant Machines campaign that launched a commercial premiered during the Thanksgiving NFL game.
The ad features machines from past and present, including KITT from Knight Rider and Robbie the Robot from Forbidden planet to introduce the concept of the 'Industrial Internet' that GE is delivering, an open global network that connects machines, people and data.
Those wishing to follow the campaign can do so on Twitter with the hashtag #brilliantmachines.
Trend Themes
1. Industrial Internet - The concept of the Industrial Internet and open global networks presents opportunities for disruptive innovation in the technology industry.
2. Experiential Marketing - Creating experiential marketing campaigns, such as through robot sightings, presents opportunities for disruptive innovation in the marketing industry.
3. Nostalgia Marketing - Utilizing nostalgic characters, such as KITT from Knight Rider, in marketing campaigns presents opportunities for disruptive innovation in the advertising industry.
Industry Implications
1. Technology - The Industrial Internet and open global networks offer disruptive innovation opportunities within the technology industry.
2. Marketing - Experiential and nostalgia marketing campaigns offer disruptive innovation opportunities within the marketing industry.
3. Advertising - Utilizing nostalgic characters in marketing campaigns offers disruptive innovation opportunities within the advertising industry.
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