BrightFarms Takes Downtown Gardening to New Levels
Christopher DeLuca — August 27, 2011 — Social Good
References: brightfarms & springwise
BrightFarms is an innovative company that offers retailers the possibility of growing their own vegetables on site. BrightFarms takes care of everything associated with starting and maintaining the urban farms.
BrightFarms aims to fundamentally change the way food is distributed. The company envisions heads of lettuce growing directly in stores and it being sold the same day it was picked. BrightFarms wants to make eating locally an option for more people. This is a phenomenal project.
Implications - The eco movement is a powerful force within the global culture that informs many different areas of contemporary living. Green consumers value efficient design and feel a connection to the natural environment. Companies should take this mindset into account when creating marketing initiatives.
BrightFarms aims to fundamentally change the way food is distributed. The company envisions heads of lettuce growing directly in stores and it being sold the same day it was picked. BrightFarms wants to make eating locally an option for more people. This is a phenomenal project.
Implications - The eco movement is a powerful force within the global culture that informs many different areas of contemporary living. Green consumers value efficient design and feel a connection to the natural environment. Companies should take this mindset into account when creating marketing initiatives.
Trend Themes
1. Vertical Farming - Offering retailers the possibility of growing vegetables on site to be sold the same day has created an opportunity for companies to innovate in vertical farming technology.
2. Local Food Distribution - By making it easy to grow and sell produce locally, there is an opportunity for companies to innovate in the way of hyper-local food distribution.
3. Sustainable Agriculture - BrightFarms provides an example of how sustainable agriculture can be integrated into urban living, creating an opportunity for other companies to take a similar approach.
Industry Implications
1. Retail - With the possibility of growing vegetables on site to be sold in stores the same day, retailers have an opportunity to integrate vertical farming into their business model.
2. Agriculture - BrightFarms is an example of how sustainable and innovative agriculture can be introduced into an urban environment, creating opportunities for the agriculture industry to revolutionize their farming practices.
3. Technology - Vertical farming technologies and innovations in sustainable agriculture have created opportunities for the tech industry to develop solutions for better food distribution and production.
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