The Bright Bar Offers "Cold-Pressed Juice but in Whole Form"
Laura McQuarrie — May 30, 2018 — Lifestyle
References: brightfoods & foodnavigator-usa
In the same way that one would find a freshly cold-pressed juice being kept in a refrigerated compartment, Bright Foods makes chilled whole food bars that are said to be just like "cold-pressed juice—but in whole form."
The Bright Bars are made with high pressure processing (HPP) and come in three vibrantly colored varieties: Kale, Carrot and Beet. Joining these star ingredients are other whole fruits and vegetables, as well as nuts and binders like chia, coconut and dried orange. Unlike many fruit and vegetable juices where the fibrous pulp has been removed, Bright Foods uses whole produce and keeps the fiber content.
Since the bars are made without stabilizers, gelling agents or gums, Bright Foods prides itself on offering what it calls nature's best and cleanest preservative, the cold.
The Bright Bars are made with high pressure processing (HPP) and come in three vibrantly colored varieties: Kale, Carrot and Beet. Joining these star ingredients are other whole fruits and vegetables, as well as nuts and binders like chia, coconut and dried orange. Unlike many fruit and vegetable juices where the fibrous pulp has been removed, Bright Foods uses whole produce and keeps the fiber content.
Since the bars are made without stabilizers, gelling agents or gums, Bright Foods prides itself on offering what it calls nature's best and cleanest preservative, the cold.
Trend Themes
1. Chilled Whole Food Bars - The trend of chilled whole food bars offers a convenient and healthy snacking option for consumers.
2. High Pressure Processing (HPP) - The HPP trend presents an opportunity for companies to create innovative food products with extended shelf life and maintained nutritional value.
3. Nature's Best Preservative - The trend of using cold as a natural preservative provides disruptive innovation opportunities for companies looking to create clean and minimally processed food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of chilled whole food bars to meet the growing demand for healthier and convenient snacking options.
2. Nutritional Supplements - The nutritional supplements industry can leverage the HPP trend to create enhanced and nutrient-rich products that appeal to health-conscious consumers.
3. Cold-pressed Juice - The cold-pressed juice industry can adapt to the trend of using cold as a natural preservative and explore the creation of whole juice products to cater to consumer preferences.
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