The Bridor B’Break Snacks Range Includes Two New Flavors
Michael Hemsworth — November 19, 2019 — Business
References: bridor & talkingretail
The Bridor B’Break snacks range has been expanded by the bakery brand to offer consumers two new artisan-quality products to try out. The new handheld snack flavors includes Bacon & Cheese and Marinated Tomato & Rosemary, which are both made with dough that's free from preservatives, colors and additives. Each one of the snacks features a 70 gram serving profile and is perfectly designed to be eaten while on-the-go to accommodate time-poor consumers who need a quick, delicious option to fuel up throughout the day.
The new additions to the Bridor B’Break snacks range will join the existing varieties including Cocoa-Chocolate Chip, Muesli, Olives & Rosemary and Chorizo which were launched last year. The products come frozen in a fully baked profile to only require heating up upon arrival at the retailer.
The new additions to the Bridor B’Break snacks range will join the existing varieties including Cocoa-Chocolate Chip, Muesli, Olives & Rosemary and Chorizo which were launched last year. The products come frozen in a fully baked profile to only require heating up upon arrival at the retailer.
Trend Themes
1. Artisan-quality Snack Rolls - Disruptive innovation opportunity: Develop new varieties of artisan-quality snack rolls to cater to consumers seeking unique flavor profiles.
2. Handheld Snacks - Disruptive innovation opportunity: Create convenient and portable snack options for on-the-go consumers who require quick and tasty fuel throughout the day.
3. Frozen Ready-to-heat Snacks - Disruptive innovation opportunity: Develop frozen snack products that are fully baked and only require heating up, providing a convenient and time-saving option for retailers.
Industry Implications
1. Bakery - Disruptive innovation opportunity: Incorporate unique flavors and artisan-quality techniques into bakery products to appeal to food enthusiasts and differentiate from competitors.
2. Convenience Food - Disruptive innovation opportunity: Explore new flavor combinations and ingredients for handheld snacks to meet the demands of time-poor consumers seeking convenient yet delicious options.
3. Frozen Food - Disruptive innovation opportunity: Develop innovative methods for frozen food products that are pre-baked, eliminating the need for extensive preparation and providing greater convenience for retailers and consumers.
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