The BrewDog 'Never Mind the Anabolics' Beer Has Performance Enhancers
Erin Kirkpatrick — August 6, 2012 — Lifestyle
References: huffingtonpost & incrediblethings
In the wake of the London 2012 Olympic Games, the BrewDog 'Never Mind the Anabolics' beer has been released. Although, this beer can be enjoyed by almost anyone over the legal drinking age, athletes may want to think twice before they knock back one of these cold ones.
This Scottish beer company boasts the first beer ever to contain steroids as a main ingredient. This limited-edition pale ale has been described in advertisements as containing "all kinds of ingredients banned for professional athletes."
The grocery list of banned elements includes guarana, creatine, lycii berries and of course, steroids. Invite your bros over to watch the Olympics and crack open a case of the BrewDrog Never Mind the Anabolics beer. Enhance your Olympic-watching performance and raise a toast to talented athletes unable to partake in the spirit and the sport of doping.
This Scottish beer company boasts the first beer ever to contain steroids as a main ingredient. This limited-edition pale ale has been described in advertisements as containing "all kinds of ingredients banned for professional athletes."
The grocery list of banned elements includes guarana, creatine, lycii berries and of course, steroids. Invite your bros over to watch the Olympics and crack open a case of the BrewDrog Never Mind the Anabolics beer. Enhance your Olympic-watching performance and raise a toast to talented athletes unable to partake in the spirit and the sport of doping.
Trend Themes
1. Performance-enhancing Intoxicants - There is an opportunity for the beverage industry to explore the concept of performance-enhancing intoxicants similar to the steroid-infused beer, 'Never Mind the Anabolics', released by BrewDog.
2. Banned-substance-inspired Beverages - There is potential for the creation of beverages inspired by banned substances, such as those included in the 'Never Mind the Anabolics' beer, that cater to a consumer market seeking novelty in their alcohol consumption.
3. Athletic-event-themed Beverages - The success of the limited-edition 'Never Mind the Anabolics' beer highlights an opportunity for the creation of athletic-event-themed beverages that cater to audiences during sporting events like the Olympics.
Industry Implications
1. Alcohol - The alcohol industry can explore the possibility of using performance-enhancing substances in their products to create a unique selling proposition and cater to a wider target market.
2. Sports and Fitness - The sports and fitness industry can explore developing new performance-enhancing products that cater to an audience looking for recreational alternatives to traditionally banned substances.
3. Marketing and Advertising - The marketing and advertising industry can explore the concept of athletic-event-inspired campaigns around beverages like the 'Never Mind the Anabolics' beer to target audiences during specific cultural events.
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