Keurig's Brew the Love Collaboration Shares Jonathan Adler Designs
Laura McQuarrie — September 17, 2020 — Lifestyle
References: Keurig & prnewswire
Keurig is kicking off the first of its Brew the Love Collaborations in partnership with designer Jonathan Adler, sharing a series of limited-edition designs from its product collection. The collaboration introduces an artful version of the K-Mini Brewer with a matching mug and K-Cup Pod Canister.
The K-Mini brewer and matching coffee accessories put Adler's signature stamp on the products, sharing a "chic new look with a touch of modern American glamour."
With this new series of Brew the Love Collaborations, Keurig is tapping into some of the biggest fans of its brand, and consumers can purchase the limited-edition pieces that were personally designed by Adler—a long-time Keurig fan and coffee lover—for his own home.
Image Credit: Keurig
The K-Mini brewer and matching coffee accessories put Adler's signature stamp on the products, sharing a "chic new look with a touch of modern American glamour."
With this new series of Brew the Love Collaborations, Keurig is tapping into some of the biggest fans of its brand, and consumers can purchase the limited-edition pieces that were personally designed by Adler—a long-time Keurig fan and coffee lover—for his own home.
Image Credit: Keurig
Trend Themes
1. Limited-edition Designer Collaborations - The trend of partnering with renowned designers to create exclusive and unique products offers disruptive innovation opportunities in the consumer goods industry.
2. Personalized Brand Collaborations - The trend of collaborating with passionate brand fans to create customized products opens up disruptive innovation opportunities in the marketing and advertising industry.
3. Artistic Product Customization - The trend of incorporating artistic elements into everyday products provides disruptive innovation opportunities in the home decor and interior design industry.
Industry Implications
1. Consumer Goods - The consumer goods industry can explore disruptive innovation opportunities by collaborating with influential designers for exclusive product collections.
2. Marketing and Advertising - The marketing and advertising industry can find disruptive innovation opportunities by involving passionate brand fans in the co-creation of personalized products.
3. Home Decor and Interior Design - The home decor and interior design industry can seize disruptive innovation opportunities by infusing artistic elements into everyday products to create unique and visually appealing offerings.
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