The Brew City Frozen Snacks Come in a Variety of Satisfying Options
Michael Hemsworth — March 28, 2020 — Marketing
References: brewcity.uk & conveniencestore
The Brew City frozen snacks have been launched in the UK by US-based brand McCain as a new range of edibles that target the increasing number of consumers drinking craft beer. The product range includes a variety of tasty, satisfying options including Potato Pint Pots, Onion Straws, Halloumi Fries, IPA Last Order Fries, Pickle Bar Fries, Mac 'N' Jack Kegs, Bottle Caps and Cheesy Brew Bites. The frozen profile of the products means they can be easily stored in the freezer and pulled out to be prepared fresh when opening a locally crafted beer.
Marketing Director at McCain UK spoke on the Brew City frozen snacks saying, "The craft beer trend has really exploded in recent years, so now is the ideal time to launch Brew City, a brand-new UK category of proper satisfying frozen food snacks, perfectly paired to craft beers. An exciting new brand for us, the range combines bold, on-trend flavors with a satisfying crunch to create the best tasting experience – and the perfect sharing food for friends to enjoy over a craft beer or two.”
Marketing Director at McCain UK spoke on the Brew City frozen snacks saying, "The craft beer trend has really exploded in recent years, so now is the ideal time to launch Brew City, a brand-new UK category of proper satisfying frozen food snacks, perfectly paired to craft beers. An exciting new brand for us, the range combines bold, on-trend flavors with a satisfying crunch to create the best tasting experience – and the perfect sharing food for friends to enjoy over a craft beer or two.”
Trend Themes
1. Craft Beer-friendly Snacks - Craft breweries can create their own line of snacks to pair with their beers, offering a unique experience to their customers.
2. Frozen Snacks for Drinks - Opportunity for the creation of more diverse snack lines that can be conveniently stored, allowing customers to enjoy them at home and at bars.
3. On-trend Flavor Combinations - Innovation in the snack and craft beer industries can lead to new and unique flavor combinations that cater to the changing tastes of consumers.
Industry Implications
1. Snack Industry - Companies can explore partnerships with craft breweries to create snack lines that pair with their beers, opening up a new revenue stream.
2. Craft Brewery Industry - Craft breweries can offer a fuller customer experience by creating their own snack lines or partnering with snack companies for unique product collaborations.
3. Frozen Food Industry - Companies can innovate by creating snack products that are easily frozen and prepared, catering to the busy and convenience-driven lifestyle of consumers.
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