Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Luminous Pink Towers

Clean the Sky - Positive Eco Trends & Breakthroughs

Dubai's Burj Khalifa is Turning Pink for Breast Cancer Awareness Month 2016

— October 18, 2016 — Social Good
In honor of Breast Cancer Awareness Month 2016, Dubai is turning one of its most famous landmarks into a beacon for cancer awareness.

On October 13th, the Dubai real estate developer company Emaar Properties bathed its famous Burj Khalifa in bright pink lights. The lights will be turned on again throughout the month of October to raise support and awareness for breast cancer research. In addition, visitors to the building are encouraged to wear pink to show their own support for Breast Cancer Awareness Month 2016.

The Burj Khalifa's bright pink makeover follows in the footsteps of other famous landmarks such as the Tokyo Tower, White House and Palácio do Planalto, which have all undergone their own transformation to raise awareness about one of the leading causes of cancer death among women.
Trend Themes
1. Breast Cancer Awareness - The trend of raising awareness for breast cancer is gaining momentum, creating opportunities for businesses to contribute to the cause.
2. Landmark Transformations - Transforming famous landmarks to raise awareness for important causes is becoming a popular trend, opening up possibilities for innovative marketing campaigns.
3. Pink Lighting - The use of pink lighting as a symbol of support for breast cancer awareness is a growing trend, presenting opportunities for lighting companies to create specialized products.
Industry Implications
1. Real Estate - Real estate companies have the potential to collaborate with cancer research organizations and transform their buildings to create impactful messages for social causes.
2. Tourism - Tourism industry can work together with charities and organizations to promote landmarks as symbols of support for charitable causes, attracting more visitors and raising awareness.
3. Lighting - Lighting industry can develop unique pink lighting solutions that can be used by landmarks, buildings, and businesses to show solidarity and support for breast cancer awareness.
1.5
Score
Popularity
Activity
Freshness