These New Bob Evans Breakfast Products Come in Two Options
Michael Hemsworth — June 8, 2021 — Marketing
References: bobevansgrocery & foodbev
These new Bob Evans breakfast products are being launched by the Post Holdings-owned brand to provide consumers with an easy way to enjoy a weekend-style breakfast midweek. The products come in the form of the Egg Bites and the Omelet Rolls, which are both crafted with cage-free eggs and can be heated up in the microwave for a quick, convenient meal. The Omelet Rolls come in three options including Egg White Spinach & Herb, Egg with Salt & Pepper and Egg & Cheeses, while the Egg Bites come in three flavors as well including Cheese, Bacon & Cheese and Sausage & Cheese.
Chief Marketing Officer at Bob Evans Farms Thyme Hill spoke on the new Bob Evans breakfast products saying, "Our consumers want the comfort of a weekend breakfast in a convenient, fast and delicious weekday form. In only one minute, breakfast lovers have the convenient, protein-packed wholesome breakfast they are craving during the weekdays."
Chief Marketing Officer at Bob Evans Farms Thyme Hill spoke on the new Bob Evans breakfast products saying, "Our consumers want the comfort of a weekend breakfast in a convenient, fast and delicious weekday form. In only one minute, breakfast lovers have the convenient, protein-packed wholesome breakfast they are craving during the weekdays."
Trend Themes
1. Weekday Breakfast Convenience - The launch of Bob Evans' new breakfast products highlights the demand for convenient, quick breakfast options during the week.
2. Microwavable Breakfast Products - The introduction of Bob Evans' Egg Bites and Omelet Rolls demonstrates a growing trend towards easily heated breakfast solutions.
3. Healthy Breakfast Alternatives - The use of cage-free eggs in Bob Evans' breakfast products suggests a shift towards more health-conscious breakfast options.
Industry Implications
1. Frozen Breakfast Foods - The frozen breakfast food industry can capitalize on this trend by introducing more microwavable and convenient options for consumers.
2. Ready-to-eat Foods - Ready-to-eat food companies can benefit from the increasing demand for easy weekday breakfast solutions by offering healthy and tasty options to consumers.
3. Convenience Stores - Convenience stores can leverage this trend by stocking their shelves with grab-and-go breakfast items that can be quickly heated up and consumed on the way to work.
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