Bread from Scratch by Mirko Ihrig Advocates Slower Lifestyles
Meghan Young — November 8, 2013 — Art & Design
References: mirkoihrig & itsnicethat
In the land of fast foods, fast cars and fast devices, it is getting harder to appreciate the slow things in life; Bread from Scratch hopes to help with that. Addressing the detrimental effects of fast food in a direct way, it encourages people to take a moment to make their own loaves of bread.
Bread from Scratch was designed by Mirko Ihrig, a design student based in California, Los Angeles. Created for his final project in his MA in Industrial Design, which he completed in Sweden, he reveals that his project is “a reaction to the fact that many people don’t know where our food comes from anymore. Fast foods and other processed industrial foods determine our daily lives.”
Bread from Scratch was designed by Mirko Ihrig, a design student based in California, Los Angeles. Created for his final project in his MA in Industrial Design, which he completed in Sweden, he reveals that his project is “a reaction to the fact that many people don’t know where our food comes from anymore. Fast foods and other processed industrial foods determine our daily lives.”
Trend Themes
1. Slow Food Movement - The modernized wood-burning ovens contribute to the growing trend of the Slow Food Movement, promoting a return to traditional cooking methods for a healthier and more sustainable lifestyle.
2. DIY Food Preparation - Bread from Scratch taps into the trend of DIY food preparation, allowing individuals to take control of their food sourcing and production, fostering a sense of self-sufficiency and connection to the origins of their meals.
3. Cultivating Consumer Consciousness - The modernized wood-burning ovens exemplify a trend towards cultivating consumer consciousness, encouraging individuals to question the sources and processes behind their food choices and opt for more mindful and sustainable alternatives.
Industry Implications
1. Kitchen Appliances - The modernized wood-burning ovens present an opportunity for the kitchen appliance industry to expand its offerings with innovative, eco-friendly alternatives that align with the growing consumer demand for sustainable and traditional cooking methods.
2. Home Cooking - Bread from Scratch taps into the home cooking industry, emphasizing the importance of preparing meals from scratch and inspiring individuals to reconnect with the joy of cooking, exploring new recipes and techniques.
3. Sustainable Lifestyle - The modernized wood-burning ovens cater to the sustainable lifestyle industry, providing a tool for individuals to reduce their carbon footprint, support local farming, and prioritize healthier food choices.
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