Bread & Butter Creates a Stunning Winter Solution at Tempelhof Airport
Holger Mohr — December 12, 2009 — Marketing
References: breadandbutter
Berlin's Bread & Butter Show has teamed up with System 180 for an incredible winter solution for their fashion event in January at Berlin's historical Tempelhof airport. The 400-meter-long roofed airfield will be connected with a temporary facade made with tons of steel, 12,500-meter stainless steel pipes and 5,000 square meters of plastic.
During the summer Bread & Butter fashion show, the event is held underneath the 12-meter roofed airfield. For the winter, however, the organizers had to find a way to keep attendees and models comfortable. This is a great idea to connect scenic architecture with the historic roofed airfield.
During the summer Bread & Butter fashion show, the event is held underneath the 12-meter roofed airfield. For the winter, however, the organizers had to find a way to keep attendees and models comfortable. This is a great idea to connect scenic architecture with the historic roofed airfield.
Trend Themes
1. Giant Pop-up Facades - Utilizing temporary facades made from unconventional materials for event spaces.
2. Temporary Architecture Solutions - Creating innovative designs to accommodate seasonal changes in event venues.
3. Historical Location Transformations - Using unique architectural solutions to update and enhance historical sites for modern events.
Industry Implications
1. Event Planning - Opportunities to offer unique and customizable event spaces by incorporating temporary facades.
2. Architecture and Design - Disruptive innovation potential in developing new materials and techniques for temporary structures in architectural design.
3. Fashion and Retail - Opportunities to create immersive and dynamic fashion events through the use of innovative temporary structures.
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