Tiago Chediak Photographed the Pleasures of Rio de Janeiro for C-Heads
Vasiliki Marapas — March 4, 2015 — Fashion
References: tiagochediak & c-heads
Photographer Tiago Chediak teamed up with models Leticia Lima, Diana Bouchardet and Laura Fernanndez for a Brazilian summer editorial featured on C-Heads.
Chediak shot the editorial in his hometown of Rio de Janeiro, explaining, “The location was a small peninsula between Ipanema and Copacabana called Arpoador." He contends that Arpoador is not only one of the best surf spots in Rio, but also one of the greatest places in the city to enjoy the sunset. Watching the sunset is, unsurprisingly, a ritual in Brazil that's carried out in big groups.
Stylist Paulo Zelenka and makeup artist Maria Lima were on hand to transform the girls' Brazilian summer looks for the editorial, which centered on simplicity and hedonistic pleasure.
Chediak shot the editorial in his hometown of Rio de Janeiro, explaining, “The location was a small peninsula between Ipanema and Copacabana called Arpoador." He contends that Arpoador is not only one of the best surf spots in Rio, but also one of the greatest places in the city to enjoy the sunset. Watching the sunset is, unsurprisingly, a ritual in Brazil that's carried out in big groups.
Stylist Paulo Zelenka and makeup artist Maria Lima were on hand to transform the girls' Brazilian summer looks for the editorial, which centered on simplicity and hedonistic pleasure.
Trend Themes
1. Brazilian Summer Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for Brazilian summer fashion that align with the trend towards conscious consumerism.
2. Destination Editorials - Disruptive innovation opportunity: Create virtual reality (VR) or augmented reality (AR) experiences that allow viewers to immerse themselves in destination editorials, offering a new way to explore different locations from the comfort of their homes.
3. Social Media Influencer Collaborations - Disruptive innovation opportunity: Facilitate collaborations between social media influencers and fashion brands to create authentic and engaging Brazilian summer campaigns that resonate with their target audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for Brazilian summer fashion that align with the trend towards conscious consumerism.
2. Photography - Disruptive innovation opportunity: Integrate virtual reality (VR) or augmented reality (AR) technology into photography, providing unique and immersive experiences for viewers.
3. Social Media Marketing - Disruptive innovation opportunity: Create platforms or tools that facilitate collaborations between social media influencers and brands to enhance the authenticity and effectiveness of influencer marketing campaigns.
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