The New Brazil Basket Uniform is Nike's Lightest Basketball Kit Ever
Rahul Kalvapalle — August 6, 2014 — Lifestyle
Nike has unveiled the new Brazil basketball uniform, to be debuted when the Brazil's men's basketball team takes on the USA in an exhibition game at the United Center in Chicago on August 16. While Brazil's soccer team may have failed miserably in the World Cup, Brazilian sports fans will hope their basketball team can perform better in this beautiful new uniform.
Both the home and away versions of the new Brazil basketball uniform feature the prominent green and yellow hues featured on the country's national flag. These hues are meshed together in a speed graphic on the side of the jersey and extending across the side of the shorts.
The jerseys feature a flocked lining on the inside of the neck that allows athletes to comfortably wipe excess sweat from their faces while in the thick of the action. The uniform is also Nike's lightest ever.
Both the home and away versions of the new Brazil basketball uniform feature the prominent green and yellow hues featured on the country's national flag. These hues are meshed together in a speed graphic on the side of the jersey and extending across the side of the shorts.
The jerseys feature a flocked lining on the inside of the neck that allows athletes to comfortably wipe excess sweat from their faces while in the thick of the action. The uniform is also Nike's lightest ever.
Trend Themes
1. Lightweight Basketball Kits - Nike's creation of the lightest ever basketball uniform opens up opportunities for other sports brands to develop even lighter athletic gear.
2. Prominent National Flag Colors - The use of prominent national flag colors in sports uniforms provides an opportunity for brands to tap into national pride and create a stronger connection with fans.
3. Innovative Sweat Management - The inclusion of a flocked lining on the inside of the neck in the Brazil basketball uniform presents an opportunity for sports brands to develop innovative sweat management solutions for athletes.
Industry Implications
1. Sportswear Manufacturing - Sportswear manufacturers can take advantage of the trend of lightweight basketball kits to develop and produce technologically advanced athletic gear.
2. Sporting Goods Retail - The use of national flag colors in sports uniforms creates opportunities for sporting goods retailers to offer a wide range of merchandise that appeals to patriotic sports fans.
3. Athletic Performance Technology - The innovative sweat management feature in the Brazil basketball uniform opens up possibilities for companies specializing in athletic performance technology to develop new and improved solutions for athletes.
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