These Inverse Refrigerator Ads Have Some Kick
Rose Nazarali — June 19, 2009 — Marketing
References: brastemp.br & adsoftheworld
Brastemp's newest Brazilian ad campaign features a pair of feet doing things you would normally do with your hands.
Advertising their Inverse refrigerator, these print ads definitely command a second look as they portray feet pouring drinks, eating ice cream and emptying out an ice tray.
The ad ends with their slogan: “The only upside down fridge 'n freezer.â€
Implications - Instead of going for the obvious approach of preaching about the advantages of its product, Brastemp instead opts for something consumers will find amusing and quirky. For consumers, who are bombarded with ads on a daily basis, it is refreshing to see advertising that isn't afraid to be a little out of the ordinary. Ads like this can be an inspiration for other smart campaigns from other companies around the world.
Advertising their Inverse refrigerator, these print ads definitely command a second look as they portray feet pouring drinks, eating ice cream and emptying out an ice tray.
The ad ends with their slogan: “The only upside down fridge 'n freezer.â€
Implications - Instead of going for the obvious approach of preaching about the advantages of its product, Brastemp instead opts for something consumers will find amusing and quirky. For consumers, who are bombarded with ads on a daily basis, it is refreshing to see advertising that isn't afraid to be a little out of the ordinary. Ads like this can be an inspiration for other smart campaigns from other companies around the world.
Trend Themes
1. Amusing Advertising - Brastemp's inverse refrigerator ad campaign showcases an amusing and quirky approach to advertising, inspiring other companies to think outside the box.
2. Unexpected Visuals - Using feet as hands in print ads creates unexpected visuals that grab consumers' attention and make the ad campaign memorable.
3. Alternative Messaging - Rather than focusing solely on the product's advantages, Brastemp's inverse refrigerator ads showcase alternative messaging strategies that engage consumers in a unique way.
Industry Implications
1. Advertising - The advertising industry can incorporate amusing and unexpected visuals to make campaigns more memorable and engaging for consumers.
2. Marketing - Incorporating alternative messaging strategies, such as using unexpected visuals, can help marketers stand out and create more impactful campaigns.
3. Consumer Goods - Companies in the consumer goods industry can take inspiration from Brastemp's inverse refrigerator ads to create unique and quirky campaigns that resonate with consumers.
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