Jeremy Gutsche — September 19, 2006 — Unique
References: brandinfection
Looking for more places to put your brand? Finger nails offer an excellent canvas of opportunity. I found this on Brand Infection, which is a great name for a blog.
Implications - The advertising industry is fraught with worry in today's digital age, as media buyers scramble to find the best alternative to the allegedly endangered medium of print. Thus, almost everything presents an opportunity to spread a message, with the most unexpected areas being taken over by copy, art direction and logos. These branded finger nails provide a perfect example, as they are one of the last places anyone would expect to see an advertisement.
Implications - The advertising industry is fraught with worry in today's digital age, as media buyers scramble to find the best alternative to the allegedly endangered medium of print. Thus, almost everything presents an opportunity to spread a message, with the most unexpected areas being taken over by copy, art direction and logos. These branded finger nails provide a perfect example, as they are one of the last places anyone would expect to see an advertisement.
Trend Themes
1. Branded Finger Nails - Opportunity for brands to expand and utilize unconventional advertising methods on unexpected canvas of finger nails.
Industry Implications
1. Advertising - The advertising industry can explore and create new advertising channels, such as branded finger nails.
2. Beauty - Beauty brands can collaborate with nail salons and utilize branded nail art to promote their products.
3. Events - Event planners can incorporate branded finger nails as a fun and unique way to market their brand during events.
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