Stephen Justice Reworks 'Poska' Markers into a Branded Art Installation
Ariel Weber — November 14, 2012 — Art & Design
References: adverblog
Marker brand 'Poska' has come up with an inventive way to advertise its product in this branded art installation by creating a chandelier entirely out of its markers. Advertising guru Stephen Justice created the whimsical and eye-catching chandelier as a clever marketing idea to promote the Poska product.
Repurposing the markers from its original use as a writing utensil, Justice used 40 hollowed-out markers with a LED light placed inside each for the piece. Five colors were used: pink, red, light blue, yellow and white, to make this colorful and contemporary art piece come alive. The original colors are vibrantly illuminated through the lid caps. The power cables that connected the light source were also colored to match its marker counterpart.
From afar, this captivating branded art installation looks like a chandelier perfect for any modern home -- it is only close-up when you notice the lights are made entirely out of markers.
Repurposing the markers from its original use as a writing utensil, Justice used 40 hollowed-out markers with a LED light placed inside each for the piece. Five colors were used: pink, red, light blue, yellow and white, to make this colorful and contemporary art piece come alive. The original colors are vibrantly illuminated through the lid caps. The power cables that connected the light source were also colored to match its marker counterpart.
From afar, this captivating branded art installation looks like a chandelier perfect for any modern home -- it is only close-up when you notice the lights are made entirely out of markers.
Trend Themes
1. Branded Art Installations - Creating branded art installations that showcase a company's product in a visually compelling way can be a successful marketing tool.
2. Repurposed Advertising - Finding new and creative ways to repurpose a company's product for advertising purposes creates a disruptive and eye-catching approach to marketing.
3. Sustainable Art - Combining sustainable materials with art to create unique and eco-friendly installations can be a trend that appeals to environmentally conscious consumers.
Industry Implications
1. Arts and Entertainment - Using art installations as a marketing tool can be beneficial for companies in the arts and entertainment industry.
2. Stationery and Writing Tools - Repurposing stationery and writing tools as art installations can create novel marketing opportunities for companies in this industry.
3. Sustainable Materials - Incorporating sustainable materials into art installations can be a trend of interest for companies in the environmental manufacturing industry.
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