Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos
Laura McQuarrie — January 28, 2015 — Marketing
References: challengepost & designtaxi
After becoming sick and tired of seeing branded items absolutely everywhere, a group of students from the University of Pennsylvania banded together to create the 'Brand Killer.'
With only a budget of $100 and a time constraint of 36 hours, the students assembled a wearable device that blurs out brand logos and advertisements when you look at them. The technology behind the wearable headset is augmented reality and openCV image processing, which matches imagery from brands to images loaded into the Brand Killer database. Although the headset is a little too cumbersome to be worn all the time for daily use, the student group is working on a way to scale down the headset to permanently block branded content from sight.
With only a budget of $100 and a time constraint of 36 hours, the students assembled a wearable device that blurs out brand logos and advertisements when you look at them. The technology behind the wearable headset is augmented reality and openCV image processing, which matches imagery from brands to images loaded into the Brand Killer database. Although the headset is a little too cumbersome to be worn all the time for daily use, the student group is working on a way to scale down the headset to permanently block branded content from sight.
Trend Themes
1. Wearable Augmented Reality - The 'Brand Killer' headset demonstrates the potential for wearable augmented reality technology to blur out brand logos and advertisements.
2. Brand Obfuscation - The 'Brand Killer' device presents an opportunity for disruptive innovation in the field of branding, as it provides a solution for consumers who are tired of constant exposure to branded content.
3. Visual Recognition Technologies - The use of openCV image processing in the 'Brand Killer' highlights the potential for visual recognition technologies to identify and block branded imagery.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore disruptive innovation opportunities by incorporating the 'Brand Killer' technology into clothing or accessories to provide consumers with the ability to block brand logos.
2. Advertising and Marketing - The advertising and marketing industry can consider disruptive innovation by adapting their strategies to reach consumers who are using brand-blurring technology like the 'Brand Killer' headset.
3. Technology and Gadgets - The technology and gadgets industry can develop more compact and user-friendly versions of brand-blurring headsets, catering to the demand for devices that permanently block branded content.
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