The Brad Pitt SoftBank Commercial is a Hearty Serving of Hilarity
Alex Scott — February 9, 2010 — Tech
References: mb.softbank.jp & whitezine
I heard A list celebrities are known for doing foreign commercials since: a) they will never be seen by anyone in the North American movie goer market and b) they are meant to be very lucrative. Still, I was very surprised to stumble across this Brad Pitt SoftBank commercial.
You would never see someone as big as Pitt plugging a product over here, but over there, it’s fair game apparently. Not that I find anything wrong with celebrity endorsements; in fact, this Brad Pitt SoftBank commercial is just one of a series he did that is quite humorous and pretty well filmed. Now let's see if I can find George Clooney promoting a Japanese energy drink.
You would never see someone as big as Pitt plugging a product over here, but over there, it’s fair game apparently. Not that I find anything wrong with celebrity endorsements; in fact, this Brad Pitt SoftBank commercial is just one of a series he did that is quite humorous and pretty well filmed. Now let's see if I can find George Clooney promoting a Japanese energy drink.
Trend Themes
1. Foreign Commercials - Opportunity for international brands to leverage A-list celebrities for endorsements in foreign markets.
2. Celebrity Endorsements - Potential for celebrities to endorse products and services in lucrative foreign markets.
3. Humorous Advertisements - Demand for entertaining and funny commercials that resonate with international audiences.
Industry Implications
1. Advertising - Innovative advertising agencies can create strategies to connect international brands with A-list celebrities for endorsement campaigns.
2. Entertainment - Opportunity for production companies to create humorous and well-filmed commercials featuring A-list celebrities for foreign markets.
3. Beverage - Energy drink companies can explore collaboration with international celebrities like George Clooney to promote their products in Japan.
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