Brad Ascalon's 'Ascent' Collection for Mitab Fuses Comfort and Convenience
Jana Pijak — August 31, 2017 — Art & Design
References: bradascalon & design-milk
'Ascent' is the name of designer Brad Ascalon's latest modular seating collection that is designed for use in public spaces. Fusing comfort with convenience, the furniture range is designed for Swedish retailer Mitab and includes two sizes -- two-piece and four-piece units that feature a boxy wooden base and felt seats.
In addition to their sleek aesthetic and comfortable chair inserts, Brad Ascalon's Ascent seats are also equipped with a built-in power source, making them ideal for charging devices for users on the go. Whether implemented in hospitals, hotel lobbies, or airports, this modular seating solution is designed with practicality in mind.
Each unit is strategically spaced out to feature flat surfaces between seats which can be used to rest one's belongings, or hand-held items like a cup of coffee. Overall, the furniture concept offers an efficient design that takes up as little space as possible without sacrificing comfort.
In addition to their sleek aesthetic and comfortable chair inserts, Brad Ascalon's Ascent seats are also equipped with a built-in power source, making them ideal for charging devices for users on the go. Whether implemented in hospitals, hotel lobbies, or airports, this modular seating solution is designed with practicality in mind.
Each unit is strategically spaced out to feature flat surfaces between seats which can be used to rest one's belongings, or hand-held items like a cup of coffee. Overall, the furniture concept offers an efficient design that takes up as little space as possible without sacrificing comfort.
Trend Themes
1. Modular Seating Solutions - A trend of designing flexible, versatile and space-efficient seating solutions for public spaces presents an opportunity for disruptive innovation.
2. Multi-functional Furniture - A growing trend of furniture with multi-functional features such as built-in power sources creates an opportunity for disruptive innovation.
3. Smart Furniture - The trend of integrating technology-enabled features into furniture that offers convenience presents an opportunity for companies to create smart furniture.
Industry Implications
1. Furniture Industry - The furniture industry can benefit from designing and manufacturing modular, multi-functional and smart furniture for public spaces.
2. Hospitality Industry - The hospitality industry can utilize modular seating solutions with multi-functional features to improve guests' experiences and create practical working environments for its staff.
3. Transportation Industry - The transportation industry can benefit from modular seating solutions with multi-functional features such as built-in power sources that make traveling convenient for passengers.
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