Manly Woman's Timepieces by Burberry Look Like Your Man's
Rose Nazarali — June 3, 2009 — Fashion
References: net-a-porter & highsnobette
First there were the boyfriend jeans, then we had the boyfriend shirt, and now we have the 'Boyfriend' tank watch by Burberry.
This silver-toned timepiece is very different from the usual delicate watches that women are so used to.
I know tons of girls out there who prefer men's watches, so there is no need to borrow your boyfriend's watch anymore, you can now have one of your own!
Implications - Modern females continue to embrace traditionally masculine style, which can be seen through the popularization of 'boyfriend blazers' and oversized mens watches -- like these Burberry watches. As opposed to dainty designs companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.
This silver-toned timepiece is very different from the usual delicate watches that women are so used to.
I know tons of girls out there who prefer men's watches, so there is no need to borrow your boyfriend's watch anymore, you can now have one of your own!
Implications - Modern females continue to embrace traditionally masculine style, which can be seen through the popularization of 'boyfriend blazers' and oversized mens watches -- like these Burberry watches. As opposed to dainty designs companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.
Trend Themes
1. Masculine Style - The popularity of 'boyfriend blazers' and oversized men's watches shows the demand for traditionally masculine fashion among modern females.
2. Unisex Products - Companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.
3. Gender-bending Fashion - The rise of gender-bending fashion trends offers opportunities for brands to create inclusive designs that challenge traditional gender norms.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of embracing traditionally masculine style by creating more unisex products.
2. Watchmaking - The watchmaking industry can tap into the demand for oversized men's watches that appeal to women who prefer a more masculine aesthetic.
3. Retail - Retailers can seize the opportunity to offer a wide range of gender-bending fashion options that cater to the growing market of individuals seeking more inclusive designs.
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