These Boy Scouts Ads Capture Young Ones with Fierce Facial Hair
Leslie Chen — November 6, 2011 — Marketing
References: ogilvy & adsoftheworld
These Boy Scouts Aads definitely take to heart the idea of being wild and free. Capturing four young boys as scouts, the campaign takes on a humorous and direct approach to reach a large audience.
Created by advertising agency Ogilvy Atlanta, the Boy Scouts ads feature photographs of young kids with rather unruly beards. The cheerful smiles from each of the boy scouts makes the imagery even more funny; contrasting such boyish grins with fully grown facial hair is undeniably laugh-inducing.
Take a look through the Boy Scouts Ads for some inspiration for Movember.
Implications - Consumers with hectic lifestyles are looking towards everyday images for a brief escape. Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers.
Created by advertising agency Ogilvy Atlanta, the Boy Scouts ads feature photographs of young kids with rather unruly beards. The cheerful smiles from each of the boy scouts makes the imagery even more funny; contrasting such boyish grins with fully grown facial hair is undeniably laugh-inducing.
Take a look through the Boy Scouts Ads for some inspiration for Movember.
Implications - Consumers with hectic lifestyles are looking towards everyday images for a brief escape. Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers.
Trend Themes
1. Humorous Advertising - Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers.
2. Escapism in Daily Life - Consumers with hectic lifestyles are looking towards everyday images for a brief escape.
3. Youthful Juxtaposition - Contrasting boyish grins with fully grown facial hair in ads creates a laugh-inducing effect.
Industry Implications
1. Advertising - Advertisers could leverage humor as a disruptive innovation opportunity to capture consumer attention and stand out from the competition.
2. Photography - Photographers could explore the concept of youthful juxtaposition in their work to create captivating and entertaining images.
3. Fashion and Grooming - Companies in the fashion and grooming industry could incorporate humor into their branding and marketing strategies to appeal to consumers seeking an escape from their daily lives.
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