The Boxtrolls x Nike Roshe Run Helps Promote the Film's Release
Meghan Young — September 26, 2014 — Fashion
The Boxtrolls x Nike Roshe Run sneakers, appropriately dubbed 'Trollstrikes,' is a fun collaboration that is promoting the upcoming release of 3D animated movie, 'The Boxtrolls.' Available in both adult and youth sizes, it is an original design by Tinker Hatfield himself. It brings a little rugged whimsy to people's feet that will take them into the fall season in style.
The upper is a combination of distressed leather and burlap while the midsole boasts a cobblestone print and outsole has a waffle pattern. The details are just as fun with "a wine heel loop and laces, iridescent 'sewer-green' heel panels, distressed Nike Swoosh logo, cardboard tongue label, steampunk lace locks and cheese-print sockliners," writes Hypebeast.
The upper is a combination of distressed leather and burlap while the midsole boasts a cobblestone print and outsole has a waffle pattern. The details are just as fun with "a wine heel loop and laces, iridescent 'sewer-green' heel panels, distressed Nike Swoosh logo, cardboard tongue label, steampunk lace locks and cheese-print sockliners," writes Hypebeast.
Trend Themes
1. Collaborative Promotions - The collaboration between brands and movies to create unique promotional products presents an opportunity for disruptive innovation in marketing and branding.
2. Novel Materials and Designs - Using unconventional materials such as distressed leather and burlap, and incorporating whimsical designs like cobblestone and cheese prints, opens up possibilities for disruptive innovation in footwear and fashion.
3. Multi-age Targeting - Creating products, like the Trollstrikes sneakers, in both adult and youth sizes allows brands to target a wider demographic range and capitalize on opportunities for disruptive innovation in consumer product development.
Industry Implications
1. Film and Entertainment - The collaboration between movies and brands to create unique promotional products presents an opportunity for disruptive innovation in the film industry by expanding marketing strategies.
2. Footwear - Using unconventional materials and designs, such as those seen in the Trollstrikes sneakers, opens up possibilities for disruptive innovation in the footwear industry by challenging traditional aesthetics and materials.
3. Fashion and Apparel - Incorporating unique and whimsical designs, like the cheese-print sockliners, provides opportunities for disruptive innovation in the fashion industry by pushing boundaries and capturing consumer attention.
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