Oliver Bernardino Recreated the Bouchon Bakery to Get a Job There
Alyson Wyers — December 18, 2014 — Lifestyle
References: sf.eater & designtaxi
In an effort to grab the attention of restaurateur and chef Thomas Keller, a Canadian baker made a miniature gingerbread version of Keller's Bouchon Bakery. The edible scene is an extremely detailed replication of the original bakery located in Napa Valley. Pastry cook Oliver Bernardino spent 70 hours on the project, using personal photos, Internet research and the Bouchon Bakery cookbook for reference.
Currently exhibiting at the Vancouver Hyatt as part of their Gingerbread Lane benefit, the replica includes even the smallest details. This extends to Keller's blue apron, picnic tables, garbage cans, surrounding shrubberies and even their seasonal decor. While it remains to be seen if the endeavor will land Bernardino his dream job, his creative offering is on display until January 1st.
Currently exhibiting at the Vancouver Hyatt as part of their Gingerbread Lane benefit, the replica includes even the smallest details. This extends to Keller's blue apron, picnic tables, garbage cans, surrounding shrubberies and even their seasonal decor. While it remains to be seen if the endeavor will land Bernardino his dream job, his creative offering is on display until January 1st.
Trend Themes
1. Gingerbread Replication - Businesses can explore the use of gingerbread or other edible materials to create detailed replicas of their physical locations to grab the attention of potential customers.
2. Personalization of Marketing and Sales Efforts - Brands can take advantage of the opportunity to personalize their outreach by identifying and catering to their target audiences' hobbies and interests.
3. Attention-grabbing Marketing Strategies - Businesses can develop new marketing strategies that stand out from the competition by creating attention-grabbing items for promotional purposes, such as gingerbread replicas in this case.
Industry Implications
1. Bakery - Bakeries can use edible replication to market their products and create a memorable experience for their customers, thus increasing customer loyalty and traffic.
2. Restaurant - Restaurants can replicate their physical locations with edible materials as part of their promotion, thus successfully grabbing potential customers' attention and increasing brand awareness.
3. Hospitality - The use of unique and engaging promotional materials such as gingerbread replicas can help hotels and hospitality establishments attract new customers and successfully promote their brand.
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