Bruegger's Bagels' Bottomless Mug Can Be Used for Unlimited Refills
Katherine Pendrill — November 28, 2016 — Marketing
References: brueggers & brandeating
To celebrate the end of the year, Bruegger's Bagels is selling a 'Bottomless Mug' that allows customers to enjoy free drinks all year long. Whether you're a coffee drinker or a tea-lover, this mug is the perfect way to save some money on your daily drink order.
The Bottomless Mug promotion involves the purchase of a reusable mug for somewhere between $175 and $195 depending on the Bruegger's Bagels location. The mug will allow customers to visit any participating Bruegger's Bagels location and enjoy unlimited refills of drip coffee, tea or soda. The one caveat is that only one refill can be enjoyed per 30 minute interval, so customers won't be able to enjoy back-to-back beverages all day long.
While the cost of the mug itself may be steep, customers who frequent Bruegger's Bagels locations a few times a week are likely to get their money's worth.
The Bottomless Mug promotion involves the purchase of a reusable mug for somewhere between $175 and $195 depending on the Bruegger's Bagels location. The mug will allow customers to visit any participating Bruegger's Bagels location and enjoy unlimited refills of drip coffee, tea or soda. The one caveat is that only one refill can be enjoyed per 30 minute interval, so customers won't be able to enjoy back-to-back beverages all day long.
While the cost of the mug itself may be steep, customers who frequent Bruegger's Bagels locations a few times a week are likely to get their money's worth.
Trend Themes
1. Reusable Drinkware - The rise of reusable drinkware offers an opportunity for businesses to promote sustainability and create loyal customers through innovative refill programs.
2. Subscription-based Promotions - Subscription-based promotions, like Bruegger's Bottomless Mug, are a disruptive innovation that provide customers with ongoing value while driving recurring revenue for businesses.
3. Value-focused Loyalty Programs - Value-focused loyalty programs, such as unlimited refill promotions, can attract and retain customers by offering cost-saving benefits and enhancing the overall customer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of bottomless beverage promotions by introducing innovative refill programs and loyalty incentives to drive customer loyalty and repeat business.
2. Hospitality - The hospitality industry, including coffee shops and restaurants, can leverage reusable drinkware trends to create eco-friendly experiences that attract environmentally conscious customers and promote sustainability.
3. Retail - Retail businesses can explore the opportunity of subscription-based promotions and value-focused loyalty programs to increase customer engagement, generate recurring revenue, and enhance customer satisfaction.
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