The Bottega Veneta FW 2010 Ads are Action-Packed in Black & White
Katherinev123 — September 7, 2010 — Pop Culture
References: robertlongo & designscene.net
Featuring models Alla Kostromicheva and Terron Wood, the Bottega Veneta FW 2010 ad campaign delivers a stunning series of photographs showcasing the label's elegant autumn and winter collection.
This dynamic, motion-filled and completely black and white print campaign for Bottega Veneta FW 2010 was photographed by Robert Longo. Along with an artfully beaded and embellished dress, the collection features minimalistic shifts, sharp men's suits and slick, oversized totes.
Implications - With many consumers working on a daily basis, finding products that offer a sense of excitement and adventure is appealing to this broad demographic. Using adrenaline-rush advertising or excitable product packaging is a great way to appeal to individuals looking to commodities to provide a sense of freedom and enjoyment. Companies that offer these products will have a leading edge over other competitors.
This dynamic, motion-filled and completely black and white print campaign for Bottega Veneta FW 2010 was photographed by Robert Longo. Along with an artfully beaded and embellished dress, the collection features minimalistic shifts, sharp men's suits and slick, oversized totes.
Implications - With many consumers working on a daily basis, finding products that offer a sense of excitement and adventure is appealing to this broad demographic. Using adrenaline-rush advertising or excitable product packaging is a great way to appeal to individuals looking to commodities to provide a sense of freedom and enjoyment. Companies that offer these products will have a leading edge over other competitors.
Trend Themes
1. Monochrome Motion Campaigns - Black and white ad campaigns that feature motion-filled imagery.
2. Minimalistic Fashion Collections - Design collections that emphasize simplicity and elegance.
3. Embellished Dresses and Suits - Creating designs that feature minimalistic designs with embellished fabrics.
Industry Implications
1. Fashion - An industry that is always looking for new ways to showcase designs in dynamic ways.
2. Advertising - A growing industry that relies on creative marketing strategies to catch consumer attention.
3. Photography - An industry that is advancing rapidly, and with the right equipment and techniques, can create stunning and eye-catching adverts like Bottega Veneta.
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