Bottega Veneta Unveils a New Tech Accessories Line for the AirPod Max
Kanesa David — August 8, 2024 — Luxury
References: bottegaveneta & hypebeast
Bottega Veneta has expanded its 'Tech Rubber Family' collection to include new accessories designed for modern tech users, now featuring AirPod Max Lite Covers.
The new AirPod Max Lite Covers are available in classic black and rich deep blue, both of which complement Apple’s AirPod Max color options. In addition, the collection includes an iPhone 15 Pro case offered in three distinct colors and two variations of the intrecciato pattern.
The deep blue case features the same pattern as the AirPod Max Lite Covers, allowing for a coordinated look. An alternative design includes a rubber strap that ties in a knot at the top and attaches at the bottom. The collection also includes a black and vibrant bright green case, Parakeet, due to its bird-inspired hue. The Parakeet case is designed with a smaller, more subtle intrecciato pattern.
The Bottega Veneta 'Tech Rubber Family' collection is now available on the brand’s official website.
Image Credit: Bottega Veneta, hypebeast, bottegaveneta
The new AirPod Max Lite Covers are available in classic black and rich deep blue, both of which complement Apple’s AirPod Max color options. In addition, the collection includes an iPhone 15 Pro case offered in three distinct colors and two variations of the intrecciato pattern.
The deep blue case features the same pattern as the AirPod Max Lite Covers, allowing for a coordinated look. An alternative design includes a rubber strap that ties in a knot at the top and attaches at the bottom. The collection also includes a black and vibrant bright green case, Parakeet, due to its bird-inspired hue. The Parakeet case is designed with a smaller, more subtle intrecciato pattern.
The Bottega Veneta 'Tech Rubber Family' collection is now available on the brand’s official website.
Image Credit: Bottega Veneta, hypebeast, bottegaveneta
Trend Themes
1. Luxury-tech Integration - High-end fashion brands like Bottega Veneta are blending luxury with everyday tech accessories, catering to customers seeking style in their tech gear.
2. Coordinated Tech Accessories - Consumers are being offered coordinated sets of tech accessories, like matching AirPod covers and iPhone cases, to create a seamless and fashionable look.
3. Patterned Tech Case Designs - Distinct patterns and textures, such as the intrecciato pattern, are being utilized to elevate the aesthetic appeal of tech accessories.
Industry Implications
1. Fashion Technology - The intersection of high fashion and technology is giving rise to a new market of luxury tech accessories.
2. Consumer Electronics - As tech devices become personal style statements, electronics brands are increasingly collaborating with fashion houses.
3. Luxury Goods - Premium brands are diversifying their product lines to include high-end tech accessories, tapping into the growing demand for luxury in everyday items.
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