The Bose Noise-Canceling Ad Campaign is Award-Winning
Tiana Reid — June 24, 2010 — Marketing
References: bose & adsoftheworld
The Bose Noise-Canceling ad campaign is a series of clever ads that shows you how well Bose headphones drown out sound. The ads are so good that they are a winning campaign of the Cannes Lions International Advertising Festival. The advertising agency behind the magic, DDB Singapore, put together three noisy versions of the ad: 'Construction,' 'Noisy Dog,' and 'Crying Kid.'
I feel more at peace just looking at the ads.
Implications - These ads are an effective of way of communicating the effectiveness of Bose Noise Cancelling headphones as they use creative imagery that is accurate and appealing. The buzz which surrounds the award-winning ads will do more than their part in increasing sales for the company.
I feel more at peace just looking at the ads.
Implications - These ads are an effective of way of communicating the effectiveness of Bose Noise Cancelling headphones as they use creative imagery that is accurate and appealing. The buzz which surrounds the award-winning ads will do more than their part in increasing sales for the company.
Trend Themes
1. Creative Advertising - The Bose Noise-Canceling ad campaign showcases the potential for creative and captivating advertising strategies.
2. Immersive Marketing - The use of clever imagery in the Bose Noise-Canceling ads demonstrates the power of immersive marketing techniques in capturing consumer attention.
3. Audio Technology Advancements - The success of the Bose Noise-Canceling campaign highlights the growing trend and demand for advanced audio technologies, such as noise-canceling headphones.
Industry Implications
1. Consumer Electronics - The Bose Noise-Canceling ads offer disruptive innovation opportunities for consumer electronics companies to develop and market innovative audio products.
2. Advertising and Marketing - The award-winning campaign by DDB Singapore showcases the potential for disruptive innovation in the advertising and marketing industry, encouraging creativity and effectiveness.
3. Music and Entertainment - The success of the Bose Noise-Canceling ads indicates an opportunity for disruptive innovation in the music and entertainment industry through the advancement of audio technology and immersive marketing campaigns.
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