This Bose Commercial Follows a Dancer Throughout the Streets of London
Riley von Niessen — October 20, 2016 — Marketing
In order to illustrate the privacy of sound that's granted by its 'QuietComfort 35 Headphones,' a new Bose commercial was created with Grey London's help.
It starts out with a view of the city, which is introduced to the tune of a 2014 track from TĀLĀ called 'Alchemy,' says Adweek. It then pans down to a woman who's relaxing in the middle of the street, where she's completely alone. Once the electronic song picks up, she begins to dance -- jumping through the middle of roads and even along a subway escalator without any hindrance.
All of the sudden however, it's revealed that London is actually filled with people, as it usually is. With its depiction of the lone dancer, this elegant Bose commercial shows that its QuietComfort 35 Headphones don't let any outside noise in -- allowing consumers to fully enjoy their music no matter where they are.
It starts out with a view of the city, which is introduced to the tune of a 2014 track from TĀLĀ called 'Alchemy,' says Adweek. It then pans down to a woman who's relaxing in the middle of the street, where she's completely alone. Once the electronic song picks up, she begins to dance -- jumping through the middle of roads and even along a subway escalator without any hindrance.
All of the sudden however, it's revealed that London is actually filled with people, as it usually is. With its depiction of the lone dancer, this elegant Bose commercial shows that its QuietComfort 35 Headphones don't let any outside noise in -- allowing consumers to fully enjoy their music no matter where they are.
Trend Themes
1. Immersion Ads - Creating ads that make the audience feel fully immersed in the experience can differentiate brands and enhance attitudes towards their products.
2. Audio Privacy - Consumers are increasingly interested in products that provide them with audio privacy, creating an opportunity for brands to explore new products that fulfil these needs.
3. Street Dance Culture - Brands can integrate street dance culture into their advertising as a way of expressing individuality and non-conformity, and to demonstrate their product's ability to enhance this experience.
Industry Implications
1. Headphone Technology - Companies that manufacture headphones can create innovative products that provide consumers with enhanced features like noise cancellation, immersion, and safety.
2. Music Streaming Services - Music streaming services can partner with headphone companies to create promos that showcase immersive experiences for their audience.
3. Advertising - Ad agencies can explore the concept of immersive ads that use music and dance to showcase products and differentiate brands from competitors.
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