NEON Creates the Born to Be Wild Installation in the UK
Amy Duong — October 12, 2023 — Art & Design
References: redirect.viglink & design-milk
NEON created the Born to Be Wild permanent artwork installation, which was created at the Keepmoat Cable Wharf development in Northfleet, UK. It is made so that the public can interact by sitting, climbing, and walking through the structure. Visually, it has a dynamic look and is installed over the buried remains of what was once a bear pit that functioned as the main attraction of the 19th-century Victorian gardens.
Regional Managing Director at Keepmoat Mick O'Farrell explains, “It’s important to us that we celebrate the local history of our sites and their surrounding areas.” NEON's Mark Nixon continues “We were keen that this project might allow the public to understand what lies beneath their feet while also providing an engaging, functional, and interactive experience. A key component of the project’s success was engagement with the local school children from Rosherville primary school who encouraged our team to make the sculpture even more wild!”
Image Credit: NEON
Regional Managing Director at Keepmoat Mick O'Farrell explains, “It’s important to us that we celebrate the local history of our sites and their surrounding areas.” NEON's Mark Nixon continues “We were keen that this project might allow the public to understand what lies beneath their feet while also providing an engaging, functional, and interactive experience. A key component of the project’s success was engagement with the local school children from Rosherville primary school who encouraged our team to make the sculpture even more wild!”
Image Credit: NEON
Trend Themes
1. Interactive Public Artwork - The Born to Be Wild artwork installation allows the public to engage and interact with the structure, creating a dynamic experience.
2. Historical Site Celebrations - The Born to Be Wild installation celebrates the local history and heritage of the site, providing a connection between past and present.
3. Community Engagement - The involvement of local school children in the project highlights the importance of community engagement in public artwork installations.
Industry Implications
1. Art Installations - The Born to Be Wild installation exemplifies the potential for innovative and interactive art installations in public spaces.
2. Heritage Tourism - The celebration of local history through art installations like Born to Be Wild can attract tourists and promote heritage tourism in the area.
3. Educational Institutions - The collaboration with Rosherville primary school highlights the opportunity for educational institutions to engage with public art projects and inspire creativity.
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