Athenaeum is a Millennial-Created Library-Themed Destination
Laura McQuarrie — June 15, 2018 — Business
References: athenaeumbookbar & prnewswire
'Athenaeum' is a new bookstore concept that aims to get consumers to "rethink their relationship with bookstores." The Millennial-created concept was developed in response to the fact that many traditional bookstores are closing and there is a better way to serve the needs of the modern consumer.
The library-themed space is designed to function as everything from a bar and a restaurant to a hangout spot. With a monthly membership model, Athenaeum makes it possible for people to reserve, checkout or even purchase books via its app. With a twist from technology, the bookstore concept allows for visitors to pre-order books and drinks so that they are ready upon one's arrival. The concept also boasts a members-only floor, which can only be accessed by those carrying chip-embedded cards.
The first pop-up will be launching in Chicago as of August with an 'Art is Life' theme.
The library-themed space is designed to function as everything from a bar and a restaurant to a hangout spot. With a monthly membership model, Athenaeum makes it possible for people to reserve, checkout or even purchase books via its app. With a twist from technology, the bookstore concept allows for visitors to pre-order books and drinks so that they are ready upon one's arrival. The concept also boasts a members-only floor, which can only be accessed by those carrying chip-embedded cards.
The first pop-up will be launching in Chicago as of August with an 'Art is Life' theme.
Trend Themes
1. Library-themed Spaces - Creating library-themed spaces that serve as more than just bookstores, offering various amenities and experiences.
2. Digital Bookstore Apps - Developing bookstore apps that allow users to reserve, checkout, and purchase books conveniently, as well as pre-order drinks and snacks.
3. Members-only Experiences - Implementing members-only areas in bookstores, providing exclusive access and privileges to card-carrying customers.
Industry Implications
1. Retail - Retailers can explore creating innovative bookstore concepts that go beyond traditional retail experiences to attract modern consumers.
2. Hospitality - Hospitality industry players can consider incorporating bookstore-themed bars and restaurants to offer unique and engaging experiences for visitors.
3. Technology - Developers can seize the opportunity to create bookstore apps that enhance the convenience and personalization of book browsing and purchasing.
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