Disney Hotels Launches the 'Hey, Disney' Voice Assistant
References: disneyworld.disney.go & martechvibe
For visitors staying in suites at Walt Disney World Resorts, Disney and Amazon have collaborated to produce ‘Hey Disney,’ a voice assistant. More than 25 Disney characters' voices may be heard in this new feature, which gives users access to Alexa services using blueprints from Amazon’s Echo Show 5 smart display. Complete with adorable Mickey Mouse ears, guests can use the device to access exclusive Disney content like storytelling experiences, execute everyday tasks, and other activities.
‘Hey, Disney’ is only played when visitors enter their rooms and have completely opted-in for the service. It must be manually unmuted before it becomes active. Before being installed in every room at every resort property, the gadgets are being tested in a select number of rooms.
Image Credit: Disney, Martechvibe
‘Hey, Disney’ is only played when visitors enter their rooms and have completely opted-in for the service. It must be manually unmuted before it becomes active. Before being installed in every room at every resort property, the gadgets are being tested in a select number of rooms.
Image Credit: Disney, Martechvibe
Trend Themes
1. Voice Assistants in Hospitality - Hotels can collaborate with voice assistant providers like Amazon to offer guests interactive experiences and seamless access to hotel services.
2. Personalized Guest Services - Voice assistants can help hotels offer personalized services to guests based on their preferences and activities.
3. Enhanced Guest Experience - Voice assistants can enhance the overall guest experience by providing convenient and engaging services.
Industry Implications
1. Hospitality - Hotels, resorts, and other hospitality businesses can use voice assistants to transform the guest experience and differentiate themselves from competitors.
2. Technology - Voice assistant providers like Amazon can benefit from collaborations with hotels and resorts, leading to increased revenue and market share.
3. Entertainment - Voice assistants can help entertainment companies like Disney offer a unique and immersive experience to their guests and customers.
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