This Boobie Trap Campaign Promises to End the Horror of Bulging Bras
Amelia Roblin — November 3, 2011 — Fashion
References: targetmarketing & adsoftheworld
Fashion crimes are committed every day, but this Boobie Trap campaign depicts why certain offenses qualify as truly horrific for everybody involved. It is one thing to have an unusual taste in clothing, but another to self-inflict chest discomfort that makes your fellow women empathetic.
This misdemeanor is wearing a brassiere of the wrong size, and more often than not, too small. Breasts squeezed into relatively tiny cups can produce what these two print ads portray as the dreaded "Shelf," "Sagging" or the undesirable "Quadraboob."
The Target Marketing advertising agency of Canada has designed the Boobie Trap campaign for an intimates store that strives to fit women with well-matched lingerie. But first, to adequately communicate the abomination that is a bulging bust line, the studio worked this unmentionable subject into mock horror film posters.
This misdemeanor is wearing a brassiere of the wrong size, and more often than not, too small. Breasts squeezed into relatively tiny cups can produce what these two print ads portray as the dreaded "Shelf," "Sagging" or the undesirable "Quadraboob."
The Target Marketing advertising agency of Canada has designed the Boobie Trap campaign for an intimates store that strives to fit women with well-matched lingerie. But first, to adequately communicate the abomination that is a bulging bust line, the studio worked this unmentionable subject into mock horror film posters.
Trend Themes
1. Proper Lingerie Fitting - The trend of promoting proper lingerie fitting through creative advertising, like horror movie posters, can provide disruptive innovation opportunities for intimate wear businesses
2. Revolutionizing Bra Design - The trend of revolutionizing bra design to meet the needs of a diverse range of body types and sizes can provide disruptive innovation opportunities for lingerie manufacturers
3. Customized Lingerie - The trend of offering customized lingerie, tailored to specific sizes and preferences of the customers, can provide disruptive innovation opportunities for lingerie businesses
Industry Implications
1. Intimate Wear Industry - This industry can benefit from innovative ideas in bra fitting, design and customization to offer customers comfort and support
2. Advertising and Marketing Industry - This industry can benefit from creative advertising ideas that highlight common issues faced by women, like ill-fitting lingerie, and promote products that offer solutions
3. Apparel Industry - This industry can explore disruptive innovation opportunities in lingerie design and manufacturing, which can cater to a wider range of body types, sizes and preferences, and provide better comfort and support
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