Gillette and 'Spectre' Encourage People to Have 'Bond Moments'
Christopher Magsambol — October 16, 2015 — Marketing
References: youtube & news.gillette
Gillette and 'SPECTRE' want to inspire you to have your very own 'Bond Moments.' The campaign marks a collaboration for the movie franchise and men's brand that will roll out action-packed commercials, online, print and in-store advertising.
The campaign was inspired by the creator of James Bond, Ian Fleming, whose quotes are present throughout the campaign. The goal of the project is for men to use Gillette products to prepare for 'bond moments,' that we've learned through the movies, can happen at any time. John Mang, Vice President of Gillette said, "Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way.” To achieve this, Gillette has released a Gillette Fusion ProGlide with FlexBall Technology holiday gift pack for men who want to bring out the 007 in them.
The Bond Moments campaign will also have two adventures up for grabs where winners will win a trip to SPECTRE filming locations Morocco or London & Rome where they will receive the ultimate bond-themed experience.
The campaign was inspired by the creator of James Bond, Ian Fleming, whose quotes are present throughout the campaign. The goal of the project is for men to use Gillette products to prepare for 'bond moments,' that we've learned through the movies, can happen at any time. John Mang, Vice President of Gillette said, "Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way.” To achieve this, Gillette has released a Gillette Fusion ProGlide with FlexBall Technology holiday gift pack for men who want to bring out the 007 in them.
The Bond Moments campaign will also have two adventures up for grabs where winners will win a trip to SPECTRE filming locations Morocco or London & Rome where they will receive the ultimate bond-themed experience.
Trend Themes
1. Hygienic Action Movie Campaigns - Creating action-packed campaigns inspired by popular movie franchises to promote hygiene and grooming products.
2. Bond-themed Product Collaborations - Collaborating with popular media franchises to create branded products that appeal to fans and enthusiasts.
3. Interactive Promotions with Adventure Prizes - Offering interactive promotions that reward winners with unique travel experiences and exclusive themed packages.
Industry Implications
1. Personal Care and Grooming - The personal care and grooming industry can leverage popular culture to promote their products in unique and creative ways.
2. Entertainment and Media - The entertainment and media industry can collaborate with personal care and grooming brands to create unique branded products and experiences that appeal to fans.
3. Tourism and Travel - Tourism and travel companies can offer unique experiences and packages inspired by popular media franchises to attract fans and enthusiasts.
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